Practice Management news August 2008 | AccountingWEB

Practice Management news August 2008


Staying top of mind (without being a pain in the neck)

By John Doerr"And if you can't be with the one you love, honey, love the one you're with,love the one you're with, love the one you're with, love the one you're with...."- Stephen StillsWhy does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.I Just Awarded that Assignment…

Top 10 lead generation mistakes made by professional services

By John DoerrWilliamson: [handing Roma lead cards] I'm giving you three leads... Ricky Roma: Three? No, I count two. Williamson: There's three leads there...Ricky Roma: I'm waiting for the new leads. - Glengarry Glenn Ross, David Mamet 1992Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren't enough to keep our firms growing.
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