Practice Management news January 2008

Practice Management

Beware of the germs hiding on your desk!

Over the next few months most accountants will eat at their desks several times a week, or even as much as twice a day with little thought to the health hazards that may be hiding on the desk itself. Bacteria from earlier meals may have settled, and are just waiting to attack your hands or your lunch. If you left your briefcase on the floor during a train commute, or if another worker just left some papers on your desk, more germs could have been transferred to your desk.
Practice Management

Survey says... Using survey results to improve your business

Can you name the top two key factors to an accounting firm's success? If you said Employee Satisfaction and Client Satisfaction, then you are exactly right.
Practice Management

Useful Resources for Business Development: Part 5: Hiring an Ad Agency

Are your Firm brochures a little stale? Does the Web site still look and read exactly as it did this time last year? Has the leadership team grown, service offering list changed, or client base expanded into a new niche? If you answered "yes" to any of these questions, it is time to engage the help of an advertising agency to update your marketing and advertising campaigns. How do you find the agency that is right for your firm? If you have more than three partners, establish a marketing committee to spearhead the agency search process.
Practice Management

Knowledge workers are volunteers, by Ronald J. Baker

Brains trump brawn. According to The New York Times, Merv Griffin has made "close to $70 million to $80 million" in royalties from the "Jeopardy!" theme song, which he wrote in less than a minute. One of Japan's largest export industries, reaching an astounding $80 billion in 2004, is animation. Not even two years old, with no profits, YouTube was purchased by Google for $1.65 billion. Disney's Snow White video release generated $800 million in revenue, $500 million to the bottom line, from a movie made in the 1930s.
Practice

Thinking about a home office?

by Linda L. Heineman, CPA I must confess, I love my home office. Over the years I have continued to fine-tune how my office works so I can stay home as long as possible.There are some great benefits to a home office. First, it's economical - no rent, no landlord. And, living in a traffic-clogged city like Los Angeles, it's wonderful not having to face a daily commute. You can work whenever you want. That flexibility is another reason why having a home office is so attractive.
Practice Management

The flat world fitness challenge

  The flat world
Practice Management

Business Development: Resources to Use, Part 4: Hiring a Telemarketing Firm

For most accountants and CPAs, selling is often not a favorite part of the job. In order to develop and maintain a solid book of business, however, selling is a must whether you are a sole practioner, seasoned partner in a large firm, or a new associate.
A&A

Use online press releases to get prospects

Online press releases offer the ability to speak directly to a large audience that includes your best prospects and the media. The days of solely reaching the media alone via press release are over - press releases now have an extensive reach worldwide. Our featured guest in this episode of Small Business Trends Radio is Joe Beaulaurier, Interactive Marketing Manager, PRWeb. Joe discusses the benefits of using press releases to reach your best prospects. For instance, did you know that:Bloggers are - the new media.
Practice Management

Leverage up the value ladder

By Troy Waugh
Practice Management

Useful Resources for Business Development: Part 3: Effective Events

It is a classic debate in CPA firms. Are events worth it? Are they an investment or just an expense? Consider the debate settled: They are an investment and they work as a business development and retention tool. Accept it. Now that you've accepted that events work, truly embrace the idea and approach creating an event strategically and purposefully to serve your firm's business development needs. First, set goals for your event.
Practice Management

New rules proposed for auto enrollment 401(k) plans

While the Internal Revenue Service has decided to keep the limit of total employee contributions to 401(k) plans at $15,500 for traditional plans and $10,500 for SIMPLE plans for 2008, the agency has proposed rules changes to the optional safe harbor 401(k) plans that provide for automatic enrollment, CCH reports.
Practice

Making wage reporting profitable

Reduce labor. Reduce time. Reduce costs.Time vs. MoneyAs with most business decisions, there are often two prominent variables in wage reporting: time and money.There are many software programs that will help you increase efficiency and decrease time this tax season, but what are the tradeoffs? Is it worth a few extra dollars to keep your sanity intact? With the hectic pace of business today, can you afford not to reduce the time you spend on tedious tasks? These are good questions that deserve some attention.

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