Ron Baker, the driving force behind the accounting profession’s migration to value pricing, in which rates are based on the value that clients perceive they receive, has raised the level of his argument for this dramatic shift in how accountants think.Baker became an accounting profession celebrity of sorts and a coveted public speaker in 1998 with the publication of his first book, “The Professional's Guide To Value Pricing,” which postulates that accountants and other business services professionals create value for their clients and that is what they should price for, as opposed to