Practice Development news

Practice

Wealth Advisors Embracing Their Independence

Current events can often dictate wealth advisor behavior, particular when it comes to the prospect of becoming an independent advisor. With financial markets riding high and tax season behind us, many CPA firms that sat on the sidelines are now re-engaged and looking for new ways to boost their bottom lines and explore the growth component our industry: wealth management.
Practice

Change Your Firm and Yourself: Just Do It

For ten years, Joe Evers, a CPA who owns a small practice in Phoenix, Arizona, attempted to work more proactively with his clients, but he was never able to move his firm in the direction he was hoping for.
Practice Development

Sage Survey: Most Small and Midsized Businesses Not Hiring in 2013

Thirty-four percent of US small businesses and fifty-five percent of midsized businesses say they expect their staffing levels to remain the same in 2013, according to a hiring forecast by Sage North America.
Community News

Company Announcements: Week of May 27, 2013

Following is the latest roundup of community news for the week of May 27, 2013.
Practice

The Tools That Build Brands

What identity do you want your firm to have? What do you want people to think of when they hear the name of your firm? Once you've identified your firm's desired positioning, the next step is to plan the branding strategy that will make it a reality.
Practice

[Blank] Your Way to a Better Brand

Imagine that your firm comes up in a conversation between two business people. One says, "Smith and Jones, CPAs, sure, I've heard of them. They're the [blank] firm." Now, what do you want the [blank] to be? That's brand positioning.
Community News

Houston CPA Society Grants School $1,052 for Document Cameras

Tipps Elementary School in Houston is expected to purchase four new document cameras this week for classroom use as a result of a $1,052 grant it received on April 23 from the Houston CPA Society’s CPAs Helping Schools program.
Community News

Company Announcements: Week of May 6, 2013

Following is the latest roundup of community news for the week of May 6, 2013.
Practice

Top Priorities: Improve Your Marketing, Business Development

A recent survey of CPA firms by Sageworks' ProfitCents Professional Services identified marketing and business development as among the most important management issues facing these establishments.
Practice

Merger Gives Marcum Foothold into Real Estate Industry

In an effort to expand its real estate practice, New York City–based national accounting and advisory firm Marcum LLP has merged with Cornerstone Accounting Group, a real estate accounting and assurance firm also based in Manhattan. Financial details of the merger were not disclosed.
Practice

What Makes Your Accounting Firm Stand Out?

Is your firm unique? If so, in what ways? Would your clients agree, or is that something employees of the firm, or maybe just the partners, want to believe?
Community News

Company Announcements: Week of April 29, 2013

Following is the latest roundup of community news for the week of April 29, 2013.
Practice

Meeting the Needs of Women Clients

Think of the best relationship you have with a male client. He’s been with you for many years and you consider yourself “old friends.” How is your relationship with his wife? If your answer is anything other than “spectacular,” you should read the following carefully: There’s a 70 percent chance your client’s wife will fire you within a year after the death of her spouse.
Practice

Finding Financial Planning Wisdom in Hollywood's Great Movies

One of the most important traits of a successful business owner is knowing “why” – why you do what you do. In a service-based business like ours, knowing your “why” is essential to helping clients feel confident that you are giving them excellent advice and to knowing you care about them and their families.
Practice

Platypus Marketing

At some point in your career, it's likely that you've been involved in a project that seemed to meander endlessly without any real direction. It could be a marketing project or just about anything else. In marketing, there's a name for a project like this: the platypus.
Practice

Here Comes the Baby Boomer Bubble – Valuing Your Practice for Partner Retirements

There is constant reference by the news media about the aging of the Baby Boomers, but I, for one, did not know exactly what it meant. So, I "Googled" it. What I found is not good news for the accounting profession.
Practice

Where to Find Your Next Small Business Client

Successful CPA firms know that while business may be great today, there's no guarantee for tomorrow. That's why it's important that you're constantly thinking ahead - constantly considering where you'll find your next clients.
Practice

CPA Objectivity Important When Valuing a Business

It has long been established that the CPA must meet certain standards of independence, objectivity and integrity when performing attest services. Similarly, certain standards are called into play when a CPA performs a business valuation.
Practice

Cover Your Notes: Confidentiality Depends on Role of Accountant

A business owner calls a meeting to discuss the tax consequences of a particular business transaction. Two years later, the business is involved in litigation related to the transaction, and the plaintiff seeks to discover the outside accountant's notes from the initial meeting.
Practice

Divorce Cases Hold Potential Liabilities for Accountants

Unfortunately, divorcing clients may attempt to increase the amount of money they receive by making a claim against their accountant. When clients divorce, accountants are put in a variety of uncomfortable positions.

Pages