What identity do you want your firm to have? What do you want people to think of when they hear the name of your firm? Once you've identified your firm's desired positioning, the next step is to plan the branding strategy that will make it a reality.
Imagine that your firm comes up in a conversation between two business people. One says, "Smith and Jones, CPAs, sure, I've heard of them. They're the [blank] firm." Now, what do you want the [blank] to be? That's brand positioning.
Tipps Elementary School in Houston is expected to purchase four new document cameras this week for classroom use as a result of a $1,052 grant it received on April 23 from the Houston CPA Society’s CPAs Helping Schools program.
In an effort to expand its real estate practice, New York City–based national accounting and advisory firm Marcum LLP has merged with Cornerstone Accounting Group, a real estate accounting and assurance firm also based in Manhattan. Financial details of the merger were not disclosed.
Think of the best relationship you have with a male client. He’s been with you for many years and you consider yourself “old friends.” How is your relationship with his wife? If your answer is anything other than “spectacular,” you should read the following carefully: There’s a 70 percent chance your client’s wife will fire you within a year after the death of her spouse.
One of the most important traits of a successful business owner is knowing “why” – why you do what you do. In a service-based business like ours, knowing your “why” is essential to helping clients feel confident that you are giving them excellent advice and to knowing you care about them and their families.
At some point in your career, it's likely that you've been involved in a project that seemed to meander endlessly without any real direction. It could be a marketing project or just about anything else. In marketing, there's a name for a project like this: the platypus.
There is constant reference by the news media about the aging of the Baby Boomers, but I, for one, did not know exactly what it meant. So, I "Googled" it. What I found is not good news for the accounting profession.
Successful CPA firms know that while business may be great today, there's no guarantee for tomorrow. That's why it's important that you're constantly thinking ahead - constantly considering where you'll find your next clients.
It has long been established that the CPA must meet certain standards of independence, objectivity and integrity when performing attest services. Similarly, certain standards are called into play when a CPA performs a business valuation.
A business owner calls a meeting to discuss the tax consequences of a particular business transaction. Two years later, the business is involved in litigation related to the transaction, and the plaintiff seeks to discover the outside accountant's notes from the initial meeting.
Unfortunately, divorcing clients may attempt to increase the amount of money they receive by making a claim against their accountant. When clients divorce, accountants are put in a variety of uncomfortable positions.
Tax season 2013 is over and the M&A frenzy will pick back up again where it left off. So, what's your practice worth? What can you expect whether you're a buyer or seller? One thing is for sure – baby boomers are selling at a rate the profession has never seen before.
To ensure a new client audition is successful, you must know the profile of your existing client base. Knowing why your most successful clients are a positive fit for your business will help you weed out potential clients who would not be a good fit.