Practice Development news

Practice

NSA Offers Tips for Successful Succession Planning

One of the most complex business decisions an accounting practice will face is putting together a succession plan, but a recent survey conducted by the National Society of Accountants revealed that many firms do not have a plan in place.
Practice

CPAs Go "Behind Bars" for Good Cause: The MDA Lock-Up

Under normal circumstances, nobody likes to hear the words "CPA" and "locked up" in the same sentence. But for the past several years, countless CPAs across the country have enthusiastically done mock "jail time" for a great cause.
Practice

Top Five Ways Accountants Can Use Industry Data

Many accounting firms tout their "excellent customer service" as what sets them apart from competitors, but if everyone is bragging about the same thing, are they truly unique?
Education & Careers

Free CPE: Attract New Clients and Keep Them Coming Back for More

Acquiring new clients and retaining current ones are consistently named as top concerns for accounting firms. That’s why successful firms pay special attention to the image they are presenting to the public.
Practice

Accounting Firms Showing Signs of Economic Growth

Now that the economy is on the upswing, accounting firms are encouraged to target certain industries that were popular five to ten years ago.
Practice

Baker Tilly Finalizes Acquisition of UK Firm RSM Tenon

Baker Tilly UK completed the acquisition of the trading operations of top-ten UK accounting and consulting services firm RSM Tenon on September 2, after Baker Tilly shareholders unanimously backed the plan.
Practice

How to Win Your Next New Accounting Client

Your firm may be successful today, but everyone knows that success can be fleeting unless you're continuously thinking ahead to identify and win the next client. The key to developing a strategy for winning new clients is to answer these key questions: Why? Who? What? How?
Practice

When it Comes to Retirement: How Much Is Enough?

A recent study from the Employee Benefit Research Institute (EBRI) shows that people are not confident they will have enough saved for retirement. The March 2013 Retirement Confidence Survey revealed that 49 percent of those polled indicate they are "not very confident" or "not at all confident" they will have enough income in retirement.
Practice

A Peek Inside the 2013 'INSIDE Public Accounting' 100 Report

On August 5, the Platt Group LLC, publisher of 'INSIDE Public Accounting' (IPA), unveiled its twenty-third annual report of the nation's largest 100 firms.
Practice

Emotion Is at the Heart of Winning New Clients

Developing an emotional connection with prospects is at the heart of convincing them to leave their existing accountant, more so than price or any other logical rationale.
Practice

Business Cards That Work for You: Fifteen Tips

Mark Lee explains the importance of business cards, particularly for start-up practices. He highlights fifteen common business card mistakes and how you can avoid them.
Practice

"Cinnamon Girl" - A Corollary for Getting New Clients

Back in college, my friend John knew something that took me decades to learn: When the sparks are flying and you let the interest build, the other party can't wait to hear from you.
Practice

Wealth Management for Women: Creating a Women’s Circle

Female clients of wealth management firms often have different circumstances behind their financial planning needs. Some are breadwinners and business owners, while others are at-home family caregivers. Some worry about paying college tuition, caring for an elderly family member and managing household finances. Nearly all put their families’ needs ahead of their own.
Practice

The 'Stuff' of Marketing: Collateral Pieces

Collateral is the "stuff" of marketing: brochures, postcards, fact sheets, and the like. Collateral pieces are tangible things that we're all familiar with, so they're easy to talk about.
Practice

How to Attract Clients and Promote Your Payroll Business

Customers may be interested in trying your payroll services as an extension to existing services if they see a benefit to making a change from what they are currently doing.
Practice

Janover LLC and Schoenfeld Mendelsohn Goldfarb LLP Announce Merger

Effective August 1, 2013, the long-established, highly regarded firm of Schoenfeld Mendelsohn Goldfarb LLP (SMG) has merged into the firm of Janover LLC with offices in Garden City and Manhattan, New York.
Practice

Weyrich, Cronin & Sorra Expands a Niche with Merger

After its merger with Michael D. Sisk & Co, WC&S will now market its growing niche of employee benefit plans audits in areas the firm may not have much name recognition.
Practice

Creating Must-Read Marketing E-mails

E-mail is one of the most widely used marketing tools. But with so many marketing e-mails out there, it takes skill and practice to cut through the clutter. Here are a dozen tips that will help you do just that.
Practice

Marketing Turned Outside In

We've all heard the expression "content is king." Well, when it comes to marketing, that's becoming all the more true, according to a presentation about inbound marketing at the 2013 Association for Accounting Marketing Summit.
Practice

Are You the Choice of the Next Generation?

For the majority of firms in the tax, accounting and financial advisory business, your well-worn, trusted client base of baby boomers is preparing to “blow out” and apathy toward younger generations of clients has left you without a “spare.”

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