Practice Development news

Practice Development

How to Move from Trusted Servant to Trusted Advisor

Accountants have been moving in a new direction in recent years—don't get left behind.
Education & Careers

The 'CSI Niche': AICPA Boosts Forensic Accounting

AICPA launches forensic accounting mentorship program to meet growing need.
Practice

Never Mind the Answers; What Are the Questions?

There's a theory going around that truly successful business people listen more than they talk.
Practice

Long-Term Growth Strategy a Positive ‘Leap of Faith’ for Sorenson and Company CPA

For Bryan Sorenson, making his practice a success is not only about finding his niche and being a partner to his clients, but also caring about them as individuals and taking the time to be more than just a number cruncher. He separates himself from the competition by being there for his clients and having a smart growth strategy.
Practice

How to Overcome Shyness and Become More Comfortable in Networking Situations

I recently saw a discussion on LinkedIn about helping a consultant's client overcome their fear and reluctance to participate in networking. I've written several books on the topic of personal marketing, most notably "Best Practices of Marketing Professional Services" for the AICPA and "Best Practices of Networking for Attorneys."
Practice

HARO: Easy-to-Use, Low-Hanging PR Fruit

Scott Cytron has a public relations tip for you that has brought success to one of his clients no less than three times in the last month. It’s HARO (Help a Reporter Out), a database that enables you to respond to reporter queries that you normally would never know about, all for free and with a very minimal time commitment.
Education & Careers

Understanding the Client Experience

Have you ever wondered why some clients leave or seem dissatisfied when you feel you haven’t done anything wrong?
Practice

We Need More Super CPAs Like Greg Padgett

Ours is an unusual business, in that very few CPAs are actively involved in their communities and giving back compared to other professions. Many of my nonprofit clients over the years would ask, “Where are the CPAs?” I have a pat answer; they are “busy.”
Practice

Nominate Your Accounting Firm for Awards to Earn the Recognition You Deserve

In today’s competitive climate, one way for you to distinguish your firm is for you to be honored or recognized in the community.
Practice

Three Attainable PR Goals Accounting Firms Can Set for 2014

Based on my history of breaking them moments after I've set them, I'm not a big proponent of setting New Year's resolutions.
Practice Development

Shifts to Look for in the Intergenerational Workplace

Many professions and industries are struggling with intergenerational challenges.
Community News

Resnick Druckman and WeiserMazars Complete Merger

New York City-based accounting, tax, and advisory service firm WeiserMazars LLP recently completed a merger with The Resnick Druckman Group LLC, a full-service accounting, tax, and consulting firm with offices in New York City and Long Island, New York.
Practice

How to Build a Better Call to Action

Marketing expert Jack LaRue of Thomson Reuters Tax & Accounting offers some tips that can make your marketing campaign calls to action more effective.
Practice

CPA Firms FMRTL and O'Connor Davies to Merge January 1

Cranford, New Jersey-based CPA firm Fazio, Mannuzza, Roche, Tankel, LaPilusa, LLC (FMRTL) will merge with New York-based full-service CPA firm O'Connor Davies, LLP effective January 1, 2014.
Practice

McGladrey Expands into Houston Market through Merger

McGladrey LLP signed an agreement November 6 to acquire substantially all assets of Houston-based CPA firm Margolis Phipps & Wright, PC (MP&W).
Practice

Hanna, McGlone & Co. Merges with Smart Devine

King of Prussia, Pennsylvania-based CPA firm Hanna, McGlone & Co. PC has merged with Smart Devine, a full-service accounting, tax, and advisory practice located in Philadelphia.
Practice

Why Frequency Matters in Marketing

All too often, small accounting firm owners will try something once, expect immediate results, and then draw the conclusion after a couple of weeks that it was or was not effective.
Practice

The Importance of Being the Sole Advisor

In a perfect world, our clients would choose one advisor to manage all their financial matters. But it’s a fact of life that many clients spread their money around and work with multiple advisors. According to Aite Group, only one of every three clients turns over all of their assets to a single wealth manager.
Practice

Beating the Irrational Fears of Investing by Building Trust

There’s an irrational fear of investing that has been building momentum across our country since 2008. A recent study from Nationwide¹ found consumers fear investing even more than death, with other fears such as healthcare coverage, unemployment and the lack of economic stability following in close pursuit.
Practice

Why You Need to Segment Your Clients

Every business in the world runs into the same problem: limited resources. The choices businesses make in applying those resources are paramount to determining the level of success you can reach in your business.

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