Practice Development news

Practice

AAM Marketing Ideas: The Firm Scorecard

Competition today is tougher, expectations are higher, and costs are increasing. To sustain growth and profitability, firms need to put an easy-to-use scorecard in place. Uncover what needs to be done and measured at your firm.
Practice

The Hows and Whys of a Cool Logo

Accounting firm owners spend many hours, and many dollars, obsessing about their first impressions. It's about more than a well-pressed suit and firm handshake: You need an eye-catching logo. A leading brand expert shares his insights.
Practice

How to Handle the Executive Client

Senior corporate executives make fast decisions. They typically don't pushback on fees. They usually aren't high maintenance. But working with them is a high-wire act. Learn their psychology.
Practice

How Accountants Can Really Market Themselves

When it comes to “accounting marketing,” you're getting serious—this isn't about some late-night infomercial or selling Girl Scout cookies door-to-door. You are your brand. It's time to ask yourself the big questions.
Practice Development

How to Start a Cloud Accounting Practice

Don't be intimidated by the jargon. You too can move to the cloud, creating a true modern accounting practice. Be more creative in the accounting services you offer.
Practice

How to Set Up Your Firm in the Correct Model

You probably have a model of how your firm should run. You probably think it's a profitable way of doing business. Unfortunately, you're wrong. But you can fix it.
Practice

What CFOs Need to Know About Gen X and Gen Y

Say goodbye to the baby boomers as they gradually ease into retirement. Say hello to Gen X and Gen Y, and realize your company will never be the same.
Practice

How to Make Everyone a Marketing Manager

Not everyone in your firm may seem to have the skills to be involved in marketing—but there's still a role for each staff member, from receptionist to partner.
Practice

To Get Client Referrals, Work on Loyalty

Many firms these days hope to garner most of their new business through referrals. But you won't get referrals from clients unless you can build true client loyalty.
Practice

Why Different Generations of Clients Need Different Solutions

There's no cookie-cutter solution to working across multiple generations.
Practice Development

How to Move from Trusted Servant to Trusted Advisor

Accountants have been moving in a new direction in recent years—don't get left behind.
Education & Careers

The 'CSI Niche': AICPA Boosts Forensic Accounting

AICPA launches forensic accounting mentorship program to meet growing need.
Practice

Never Mind the Answers; What Are the Questions?

There's a theory going around that truly successful business people listen more than they talk.
Practice

Long-Term Growth Strategy a Positive ‘Leap of Faith’ for Sorenson and Company CPA

For Bryan Sorenson, making his practice a success is not only about finding his niche and being a partner to his clients, but also caring about them as individuals and taking the time to be more than just a number cruncher. He separates himself from the competition by being there for his clients and having a smart growth strategy.
Practice

How to Overcome Shyness and Become More Comfortable in Networking Situations

I recently saw a discussion on LinkedIn about helping a consultant's client overcome their fear and reluctance to participate in networking. I've written several books on the topic of personal marketing, most notably "Best Practices of Marketing Professional Services" for the AICPA and "Best Practices of Networking for Attorneys."
Practice

HARO: Easy-to-Use, Low-Hanging PR Fruit

Scott Cytron has a public relations tip for you that has brought success to one of his clients no less than three times in the last month. It’s HARO (Help a Reporter Out), a database that enables you to respond to reporter queries that you normally would never know about, all for free and with a very minimal time commitment.
Education & Careers

Understanding the Client Experience

Have you ever wondered why some clients leave or seem dissatisfied when you feel you haven’t done anything wrong?
Practice

We Need More Super CPAs Like Greg Padgett

Ours is an unusual business, in that very few CPAs are actively involved in their communities and giving back compared to other professions. Many of my nonprofit clients over the years would ask, “Where are the CPAs?” I have a pat answer; they are “busy.”
Practice

Nominate Your Accounting Firm for Awards to Earn the Recognition You Deserve

In today’s competitive climate, one way for you to distinguish your firm is for you to be honored or recognized in the community.
Practice

Three Attainable PR Goals Accounting Firms Can Set for 2014

Based on my history of breaking them moments after I've set them, I'm not a big proponent of setting New Year's resolutions.

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