Practice Development news

Practice Development

Search engine optimization and pay-per-click

Why is it necessary to spend all this time and money on organic search engine optimization (SEO)? Why can't you just buy the search phrases on Google? Well, they are two very different practices and yield very different results.
Practice Development

Online marketing for independent accounting and tax firms

Figuring out how to market your business online can be a confusing morass of gurus, geek-speak, and expensive programs. But, marketing comes down to three key elements.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
Practice Development

Fear factor: Networking is scarier than death

In a New York Times survey of peoples’ greatest fears, death came in third, following walking into a room full of strangers and speaking in public – a fact that makes Andy Lopata's job a bit more difficult.
Practice Development

The importance of keywords to search engine optimization

For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.
Practice Development

Using SEO to increase quality, volume of Web site traffic

Search engine optimization (SEO) is the active practice of improving the quality and volume of traffic to a Web site from search engines. It involves optimizing a Web site to improve the visibility of the site and making its content and structure more relevant to key search terms.
Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
Practice Development

Even small businesses can benefit from marketing systems

Small companies that implement marketing systems to identify their best prospects can dramatically increase revenue and reduce the time and cost of their sales cycles. Best prospects are those companies that need what you are selling the most, are ready to buy immediately, and will pay top dollar.
Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
Practice Development

AICPA offers white paper to help CPAs, financial pros obtain federal training grants

The American Institute of Certified Public Accountants has published a free white paper to help CPAs and financial professionals understand and locate federal economic stimulus grants for training and specialized certifications.
Practice Development

After a recession: The time to find niches and opportunities

The period after a recession is not only a time for licking wounds. It is a time for tracking down new business niches and opportunities.
Practice

Social media: How CPA firms can use Google Insight

There are many forms of social media a CPA firm can use other than Twitter or Facebook. Google Insight is one that oftentimes goes unmentioned, yet it is practical and enlightening because it reinforces traditional and easy-to-understand marketing tactics.
Practice Development

Firms failing to recruit, engage, retain Generation Y

Members of Generation Y are our leaders of the future. But a clash in attitudes and outlook between older age groups and this upcoming generation has created a divide in the workplace, making it difficult for organizations to connect with, inspire, and motivate younger workers.
Practice Development

The Virtual CFO: Using payments/banking technology to increase value

Business owners need more help than ever to manage cash flow and budget expenses – and 68 percent say they are looking to their accounting and financial partners to provide this help, according to a SunTrust survey.
Practice Development

Tips for improving a company blog

Blogs have been around for years now, but many accounting firms still have not jumped on board. If you have the time and interest, a blog can be an indispensable tool to engage current clients and reach new ones.
Practice Development

How to make the best of business development

Business development specialist Craig Weeks claims successful business development need not be an exercise in self-punishment. AccountingWEB interviewed him so you can decide for yourself.
Technology

Services added to QuickBooks ProAdvisor Program

New services have been added to the Intuit QuickBooks ProAdvisor Program designed to make it faster and easier for certified and non-certified ProAdvisors to benefit from the program by gaining more access to prospective clients online.
Practice

Execs say regulatory uncertainty hampering long-term planning

U.S. senior executives are concerned about the impact regulatory reform will have on their businesses, but half say it could eventually be a “net positive,” according to a recent survey conducted by KPMG.
Practice Development

PricewaterhouseCoopers charts eight imperatives for driving competitive advantage

Businesses face eight strategic imperatives that will play determining factors in their short- and long-term success following the economic crisis, according to a new report from PricewaterhouseCoopers LLP.
A&A

The Accountant: A new reality show

Now I’m not proposing we launch a new TV series where business owners stay in a fancy mansion surrounded by eager CPAs vying for their business. But, I think we all have been there in the heat of the competition for new clients.

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