Congratulations! You’ve made the commitment to move your practice to the Cloud. Are you finding your clients moving forward along with you with equal enthusiasm? How can you prepare your clients mentally when you are presenting a move to the Cloud or suggesting online products as a solution for maintaining their financial data?
AICPA Chairman Paul Stahlin and President and CEO Barry Melancon took time out from their busy schedules this week to address the attendees at this year's annual AICPA Practitioners Symposium and TECH+ conference in Las Vegas.
Many accounting firms regularly network with law firms and host or attend events with a group of attorneys for the purpose of growing each firm’s or individual’s respective practice. The challenge is how to make these very nice events deliver the results we want.
It is tax season again, which means that people are shopping for accountants. When potential clients are researching and evaluating your firm, the first step will be to do a quick Google search and find your web site.
Some taxpayers might need more than a do-it-yourself tax program but can’t find – or fear they can’t afford – an accountant. A new alternative for taxpayers this year is Teaspiller, a database of more than 20,000 accountants nationwide.
Getting noticed in the right place during an Internet search is what search engine optimization is all about. A developing technology, SEO increases the likelihood your company will be easily found by prospects.
The largest U.S. accounting firms believe they are nearly 100 percent focused on client needs and expectations, and perceived by their clients as technologically savvy, with the adoption of paperless and cloud-based technologies, according to a recent survey.
What’s the No. 1 goal of CPA firms everywhere? To attract more clients and then retain them for decades. But, because many services CPA firms provide must meet rigid requirements and standards, the level of service that clients receive in these areas often is the same from firm to firm.
Jason Blumer believes that technological advancements and new workflow strategies have caused a gap between old-school accounting professionals and the younger generation of CPAs. Jason Bramwell reports.
Are you working in an organization where managers help employees develop goals to be more productive? Do employees at your workplace believe that company-developed goals help them become more productive?
There’s nothing better than a warm referral – and most CPAs are always on the hunt for new sources. One great potential lead source that is often overlooked is the attorney who practices in areas that are complementary to your expertise.