Practice Development news

AccountingWEB Life

Focus on positive leadership when things go wrong

Are you appreciated by company managers? Do you have the opportunity to do your best work? Are you clear about what is expected of you at work? Does your manager provide employees focus? People at work who are fully engaged can answer these questions with a clear yes and sense of gratitude.
Practice Development

Social media: The new frontier, by Christi Hillegass

AccountingWEB accounting student scholarship winner Christi Hillegass identifies the trifecta of social media uses for accountants.
AccountingWEB Life

New time management techniques

Time management remains a core focus within leadership, coaching, and mentoring programs.
Community News

Pigs might not fly, but for Somerset CPAs, they can drive a racecar

Indianapolis is known as "The Racing Capital of the World," and it just so happens there are employees at Indianapolis-based Somerset CPAs P.C. who follow auto racing. So it’s no surprise that the firm created and entered a racecar-themed structure for the CANstruction event at the Indiana State Fair.
Practice Development

Know thy client

Use what you know to take care of your clients. Ensure that they get the most relevant and timely advice from their proven and reliable source – their accountant.
Practice Development

Measuring the effectiveness of in-house training

Accounting firms that offer training programs in house for staff and management want to ensure that individuals meet continuing professional education requirements. At many firms, training programs encompass larger goals and are at the core of a firm’s culture.
A&A

Striking a balance: In-house and external CPE

Continuing Professional Education (CPE) is a requirement to continue practicing as a CPA. But is there a best way to get your CPE credit?
Practice Development

CPA training is a year-round process

AccountingWEB’s Jason Bramwell talked to training personnel from four firms who explained the annual education requirements at their businesses and weighed in on the pros and cons of in-house training versus out-of-house training.
Practice

Train clients to slash red tape, raise revenue, cut costs

Your clients look to you for expertise. With the economy sluggish right now, this might be an opportune time to offer training that could help them improve their financial outlook and prepare them for upcoming duties and requirements.
AccountingWEB Life

Tips for engaging clients with Twitter

Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
Practice Development

Search engine optimization and pay-per-click

Why is it necessary to spend all this time and money on organic search engine optimization (SEO)? Why can't you just buy the search phrases on Google? Well, they are two very different practices and yield very different results.
Practice Development

Online marketing for independent accounting and tax firms

Figuring out how to market your business online can be a confusing morass of gurus, geek-speak, and expensive programs. But, marketing comes down to three key elements.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
Practice Development

Fear factor: Networking is scarier than death

In a New York Times survey of peoples’ greatest fears, death came in third, following walking into a room full of strangers and speaking in public – a fact that makes Andy Lopata's job a bit more difficult.
Practice Development

The importance of keywords to search engine optimization

For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.
Practice Development

Using SEO to increase quality, volume of Web site traffic

Search engine optimization (SEO) is the active practice of improving the quality and volume of traffic to a Web site from search engines. It involves optimizing a Web site to improve the visibility of the site and making its content and structure more relevant to key search terms.
Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
Practice Development

Even small businesses can benefit from marketing systems

Small companies that implement marketing systems to identify their best prospects can dramatically increase revenue and reduce the time and cost of their sales cycles. Best prospects are those companies that need what you are selling the most, are ready to buy immediately, and will pay top dollar.
Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
Practice Development

AICPA offers white paper to help CPAs, financial pros obtain federal training grants

The American Institute of Certified Public Accountants has published a free white paper to help CPAs and financial professionals understand and locate federal economic stimulus grants for training and specialized certifications.

Pages