It is tax season again, which means that people are shopping for accountants. When potential clients are researching and evaluating your firm, the first step will be to do a quick Google search and find your web site.
Some taxpayers might need more than a do-it-yourself tax program but can’t find – or fear they can’t afford – an accountant. A new alternative for taxpayers this year is Teaspiller, a database of more than 20,000 accountants nationwide.
Getting noticed in the right place during an Internet search is what search engine optimization is all about. A developing technology, SEO increases the likelihood your company will be easily found by prospects.
The largest U.S. accounting firms believe they are nearly 100 percent focused on client needs and expectations, and perceived by their clients as technologically savvy, with the adoption of paperless and cloud-based technologies, according to a recent survey.
What’s the No. 1 goal of CPA firms everywhere? To attract more clients and then retain them for decades. But, because many services CPA firms provide must meet rigid requirements and standards, the level of service that clients receive in these areas often is the same from firm to firm.
Jason Blumer believes that technological advancements and new workflow strategies have caused a gap between old-school accounting professionals and the younger generation of CPAs. Jason Bramwell reports.
Are you working in an organization where managers help employees develop goals to be more productive? Do employees at your workplace believe that company-developed goals help them become more productive?
There’s nothing better than a warm referral – and most CPAs are always on the hunt for new sources. One great potential lead source that is often overlooked is the attorney who practices in areas that are complementary to your expertise.
In a tough economy, marketing is often the first to go. But that can mean missed opportunities. So, more accounting firms are using social media to boost their marketing efforts without busting their budgets.
In many client relationships, the CPA is counted on to be a trusted business advisor, to be available when the entrepreneur needs advice, to be the quarterback of the team of professionals who help to guide the company.
With the publication recently of a final rule in the Federal Register, the U.S. Small Business Administration will begin implementation of its women-owned small business (WOSB) contracting program. The agency expects the program to be available for WOSBs in early 2011.