Practice Development news

A&A

Making the most of the law firm mixer

Many accounting firms regularly network with law firms and host or attend events with a group of attorneys for the purpose of growing each firm’s or individual’s respective practice. The challenge is how to make these very nice events deliver the results we want.
Practice

Is this dress code professionalism overkill?

If you are thinking about branding or flexibility for your firm’s people, the 43-page new dress code from Swiss bank UBS AG should get your attention.
Practice Development

Accountants as business advisors

Mark Lee, consultant practice editor of our sister site, AccountingWEB.co.uk, and chairman of the Tax Advice Network, offers accountants some food for thought.
A&A

April is Financial Literacy Month; financial fitness programs abound

The end of busy season, when a client's financial position is in clear focus, is the best time to talk about ways to improve their personal and business financial management and results.
Practice Development

Creating a memorable 'About Us' page for your site

It is tax season again, which means that people are shopping for accountants. When potential clients are researching and evaluating your firm, the first step will be to do a quick Google search and find your web site.
Community News

New resource designed to connect accountants with taxpayers

Some taxpayers might need more than a do-it-yourself tax program but can’t find – or fear they can’t afford – an accountant. A new alternative for taxpayers this year is Teaspiller, a database of more than 20,000 accountants nationwide.
Practice Development

Nurture little clients who have big paws

How do you spot a puppy that's going to grow into a big dog? You look at the size of its paws. Do the same with "little" tax clients and you can watch your business grow as fast as puppies do.
Practice

Six reasons why CPA firms should consider SEO

Getting noticed in the right place during an Internet search is what search engine optimization is all about. A developing technology, SEO increases the likelihood your company will be easily found by prospects.
Practice Development

Survey: 82% of top 100 accounting firms tie new tech to client retention, firm growth

The largest U.S. accounting firms believe they are nearly 100 percent focused on client needs and expectations, and perceived by their clients as technologically savvy, with the adoption of paperless and cloud-based technologies, according to a recent survey.
AccountingWEB Life

How exceptional is your client service?

What’s the No. 1 goal of CPA firms everywhere? To attract more clients and then retain them for decades. But, because many services CPA firms provide must meet rigid requirements and standards, the level of service that clients receive in these areas often is the same from firm to firm.
Technology

Why Google’s local search results is an opportunity for small accounting firms

If you are a small local accounting firm looking to grow your business, you want to be found on Google when someone enters a search into Google for an accountant in your area.
Practice Development

New network focuses on closing gap between old and young accountants

Jason Blumer believes that technological advancements and new workflow strategies have caused a gap between old-school accounting professionals and the younger generation of CPAs. Jason Bramwell reports.
Practice Development

Filomeno & Co. turning audits into profit centers

Filomeno & Company, a West Hartford, CT-based CPA and business advisory firm, is turning financial audits into profit centers.
Practice Management

Making the most of customer, client, and employee rapport during the holidays

The holidays: a nice, quiet time of year to enjoy with friends and family, while methodically preparing for the upcoming year and a busy tax season.
Practice Development

Making business personal builds trust

One of the most common mistakes people make when building relationships for career success and revenue growth is treating business contacts differently than personal friends.
Practice Management

How setting goals creates happy workers

Are you working in an organization where managers help employees develop goals to be more productive? Do employees at your workplace believe that company-developed goals help them become more productive?
Practice Development

How to strengthen the CPA/attorney relationship

There’s nothing better than a warm referral – and most CPAs are always on the hunt for new sources. One great potential lead source that is often overlooked is the attorney who practices in areas that are complementary to your expertise.
AccountingWEB Life

Social media offers low-cost way to crank up your marketing program

In a tough economy, marketing is often the first to go. But that can mean missed opportunities. So, more accounting firms are using social media to boost their marketing efforts without busting their budgets.
Practice Development

CPA as trusted advisor: Why, and is it deserved?

In many client relationships, the CPA is counted on to be a trusted business advisor, to be available when the entrepreneur needs advice, to be the quarterback of the team of professionals who help to guide the company.
Education & Careers

CFOs cite integrity as most important trait for future leaders

A strong moral compass can give high-potential managers a leg up the career ladder, according to the results of a recent survey.

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