Practice Development news

Practice

New Study Highlights CPA Lateral Hiring Trends

Want to move? There are lots of opportunities to make a lateral move, the latest accounting firm hiring trend. And managing partners need to know how to protect themselves from "raids."
Education & Careers

Mastering the Three Phases of Successful CPA Project Management

Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.
Practice

How to Form a CPA-Financial Advisor Alliance

Developing a strategic alliance with a financial advisor may be just the ticket to grow your accounting practice, particularly if many of your clients are affluent. But do it right.
Education & Careers

How To Develop Qualified Prospects For Your Practice

In this session we'll review best practices for how to generate interest in your firm’s services.
Practice

How to Go Solo Without Going Crazy

You should be investing your limited time and financial resources in areas that are likely to bear fruit and not in chasing after ideas that force you to spread yourself too thinly.
Practice

Marketing 101: What Every Small Firm Should Know

Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing efforts. Here's how to match the big boys.
Practice

AAM Marketing Ideas: The Step-by-Step Marketing Plan

Today, deals are done, prospects are sought out and existing clients are nurtured, based on relationships. People do business with people—especially with people they like and trust.
Practice

Early Warning Signs You're Losing a Client

There are often competitors in the background telling your clients they can do better if they change accountants. You have to be on top of the relationships to keep them—here's how.
Practice

How to Master the 'Soft Sell'

You can make the case for not having your business radar switched on 24/7, but it's a good idea to raise your visibility in your local leisure and community activities. Everyone should know who you are.
Practice

AAM Marketing Ideas: Building Client Loyalty

"Loyalty" isn't just a word. Researchers have found that loyalty refers to how are brains are hardwired, and taps into survival instincts that have been honed over thousands of years.
Practice

Getting New Clients Through Speaking Engagements

Public speaking is a low-key but highly effective way of getting new clients. Here's how to set yourself up with the right talks at the rights venues, working with other professionals.
Education & Careers

CPE May Now Come in 10-Minute Increments

If Ohio and Maryland have their way, CPAs later this year will be able to get their CPE just 10 minutes at a time. Short bursts of education may be the way the profession keeps up to date. Read about the details of these cutting-edge proposals.
Practice

AAM Marketing Ideas: The Niche Strategy

If you want to earn a commanding presence in a target market, the clients need to know that you understand their unique concerns and that you are an expert in their sector. Professional alliances are the key.
Practice

How to Become a Retail CPA

Retailers have a different outlook on the client servicing process. CPAs would do well to emulate them, rather than just focusing on getting the work out and charging the most possible.
A&A

Deal with Rothstein Kass Makes KPMG US Hedge Fund Leader

KPMG officials said the acquisition, which will be finalized in the coming weeks, will boost the Big Four firm’s presence in the alternative investments industry and capital markets, including hedge funds.
Practice

AAM Marketing Ideas: The Firm Scorecard

Competition today is tougher, expectations are higher, and costs are increasing. To sustain growth and profitability, firms need to put an easy-to-use scorecard in place. Uncover what needs to be done and measured at your firm.
Practice

The Hows and Whys of a Cool Logo

Accounting firm owners spend many hours, and many dollars, obsessing about their first impressions. It's about more than a well-pressed suit and firm handshake: You need an eye-catching logo. A leading brand expert shares his insights.
Practice

How to Handle the Executive Client

Senior corporate executives make fast decisions. They typically don't pushback on fees. They usually aren't high maintenance. But working with them is a high-wire act. Learn their psychology.
Practice

How Accountants Can Really Market Themselves

When it comes to “accounting marketing,” you're getting serious—this isn't about some late-night infomercial or selling Girl Scout cookies door-to-door. You are your brand. It's time to ask yourself the big questions.
Practice Development

How to Start a Cloud Accounting Practice

Don't be intimidated by the jargon. You too can move to the cloud, creating a true modern accounting practice. Be more creative in the accounting services you offer.

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