Practice Development news

Education & Careers

Developing Successful Associates and Managers

Transfer your knowledge and experience to prepare your team for the challenges and opportunities of an accounting career.
Practice

Don't Be Afraid to Sell…and Quote a Price

To set up the right value pricing for your client, you need to know what questions to ask first so you can later sell your value. Here are some tips on how you can better understand your client.
Practice

The 6 Myths of Losing Your Clients

Here are six myths many practitioners believe about why clients leave for another professional and how to get them back. A little work now can save you a lot of hassle and expense later.
Practice

The 10 Best Cities for Accountants

Where are the best cities for accountants to pursue their careers? There are some obvious answers here—but also some surprises. Accountants have a variety of choices from coast to coast.
Practice

With CPA Services, It Ain't About the Price

Instead of thinking about price, consider transitioning from compliance-related work, such as taxes, payroll and general bookkeeping, to Type 2 services, which add real value to the client.
Practice

Small Firms Can Market Like the Big Guys

You cannot be all things to all people but you can develop a well-recognized name, no matter what size you are, when you pursue a structured and consistent process. Just stay targeted.
Practice

Yes—You Too Can Be a Big-Shot Blogger!

If the thought of blogging makes you as nervous as an executive facing an IRS audit, stop worrying. It's easier that you thought to start a blog, and the payoff may be larger than you expected. Your clients will be your guide.
Practice Development

Marketing with Webinars the Right Way

You can successfully get new clients with webinars. If they haven't been working for you, maybe you haven't been doing them right. You have to follow the nine steps to success. There are no cutting corners.
Practice

New Study Highlights CPA Lateral Hiring Trends

Want to move? There are lots of opportunities to make a lateral move, the latest accounting firm hiring trend. And managing partners need to know how to protect themselves from "raids."
Education & Careers

Mastering the Three Phases of Successful CPA Project Management

Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.
Practice

How to Form a CPA-Financial Advisor Alliance

Developing a strategic alliance with a financial advisor may be just the ticket to grow your accounting practice, particularly if many of your clients are affluent. But do it right.
Education & Careers

How To Develop Qualified Prospects For Your Practice

In this session we'll review best practices for how to generate interest in your firm’s services.
Practice

How to Go Solo Without Going Crazy

You should be investing your limited time and financial resources in areas that are likely to bear fruit and not in chasing after ideas that force you to spread yourself too thinly.
Practice

Marketing 101: What Every Small Firm Should Know

Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing efforts. Here's how to match the big boys.
Practice

AAM Marketing Ideas: The Step-by-Step Marketing Plan

Today, deals are done, prospects are sought out and existing clients are nurtured, based on relationships. People do business with people—especially with people they like and trust.
Practice

Early Warning Signs You're Losing a Client

There are often competitors in the background telling your clients they can do better if they change accountants. You have to be on top of the relationships to keep them—here's how.
Practice

How to Master the 'Soft Sell'

You can make the case for not having your business radar switched on 24/7, but it's a good idea to raise your visibility in your local leisure and community activities. Everyone should know who you are.
Practice

AAM Marketing Ideas: Building Client Loyalty

"Loyalty" isn't just a word. Researchers have found that loyalty refers to how are brains are hardwired, and taps into survival instincts that have been honed over thousands of years.
Practice

Getting New Clients Through Speaking Engagements

Public speaking is a low-key but highly effective way of getting new clients. Here's how to set yourself up with the right talks at the rights venues, working with other professionals.
Education & Careers

CPE May Now Come in 10-Minute Increments

If Ohio and Maryland have their way, CPAs later this year will be able to get their CPE just 10 minutes at a time. Short bursts of education may be the way the profession keeps up to date. Read about the details of these cutting-edge proposals.

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