Practice Development news

Education & Careers

CPE May Now Come in 10-Minute Increments

If Ohio and Maryland have their way, CPAs later this year will be able to get their CPE just 10 minutes at a time. Short bursts of education may be the way the profession keeps up to date. Read about the details of these cutting-edge proposals.
Practice

AAM Marketing Ideas: The Niche Strategy

If you want to earn a commanding presence in a target market, the clients need to know that you understand their unique concerns and that you are an expert in their sector. Professional alliances are the key.
Practice

How to Become a Retail CPA

Retailers have a different outlook on the client servicing process. CPAs would do well to emulate them, rather than just focusing on getting the work out and charging the most possible.
A&A

Deal with Rothstein Kass Makes KPMG US Hedge Fund Leader

KPMG officials said the acquisition, which will be finalized in the coming weeks, will boost the Big Four firm’s presence in the alternative investments industry and capital markets, including hedge funds.
Practice

AAM Marketing Ideas: The Firm Scorecard

Competition today is tougher, expectations are higher, and costs are increasing. To sustain growth and profitability, firms need to put an easy-to-use scorecard in place. Uncover what needs to be done and measured at your firm.
Practice

The Hows and Whys of a Cool Logo

Accounting firm owners spend many hours, and many dollars, obsessing about their first impressions. It's about more than a well-pressed suit and firm handshake: You need an eye-catching logo. A leading brand expert shares his insights.
Practice

How to Handle the Executive Client

Senior corporate executives make fast decisions. They typically don't pushback on fees. They usually aren't high maintenance. But working with them is a high-wire act. Learn their psychology.
Practice

How Accountants Can Really Market Themselves

When it comes to “accounting marketing,” you're getting serious—this isn't about some late-night infomercial or selling Girl Scout cookies door-to-door. You are your brand. It's time to ask yourself the big questions.
Practice Development

How to Start a Cloud Accounting Practice

Don't be intimidated by the jargon. You too can move to the cloud, creating a true modern accounting practice. Be more creative in the accounting services you offer.
Practice

How to Set Up Your Firm in the Correct Model

You probably have a model of how your firm should run. You probably think it's a profitable way of doing business. Unfortunately, you're wrong. But you can fix it.
Practice

What CFOs Need to Know About Gen X and Gen Y

Say goodbye to the baby boomers as they gradually ease into retirement. Say hello to Gen X and Gen Y, and realize your company will never be the same.
Practice

How to Make Everyone a Marketing Manager

Not everyone in your firm may seem to have the skills to be involved in marketing—but there's still a role for each staff member, from receptionist to partner.
Practice

To Get Client Referrals, Work on Loyalty

Many firms these days hope to garner most of their new business through referrals. But you won't get referrals from clients unless you can build true client loyalty.
Practice

Why Different Generations of Clients Need Different Solutions

There's no cookie-cutter solution to working across multiple generations.
Practice Development

How to Move from Trusted Servant to Trusted Advisor

Accountants have been moving in a new direction in recent years—don't get left behind.
Education & Careers

The 'CSI Niche': AICPA Boosts Forensic Accounting

AICPA launches forensic accounting mentorship program to meet growing need.
Practice

Never Mind the Answers; What Are the Questions?

There's a theory going around that truly successful business people listen more than they talk.
Practice

Long-Term Growth Strategy a Positive ‘Leap of Faith’ for Sorenson and Company CPA

For Bryan Sorenson, making his practice a success is not only about finding his niche and being a partner to his clients, but also caring about them as individuals and taking the time to be more than just a number cruncher. He separates himself from the competition by being there for his clients and having a smart growth strategy.
Practice

How to Overcome Shyness and Become More Comfortable in Networking Situations

I recently saw a discussion on LinkedIn about helping a consultant's client overcome their fear and reluctance to participate in networking. I've written several books on the topic of personal marketing, most notably "Best Practices of Marketing Professional Services" for the AICPA and "Best Practices of Networking for Attorneys."
Practice

HARO: Easy-to-Use, Low-Hanging PR Fruit

Scott Cytron has a public relations tip for you that has brought success to one of his clients no less than three times in the last month. It’s HARO (Help a Reporter Out), a database that enables you to respond to reporter queries that you normally would never know about, all for free and with a very minimal time commitment.

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