Practice Development news February 2014

Practice

Long-Term Growth Strategy a Positive ‘Leap of Faith’ for Sorenson and Company CPA

For Bryan Sorenson, making his practice a success is not only about finding his niche and being a partner to his clients, but also caring about them as individuals and taking the time to be more than just a number cruncher. He separates himself from the competition by being there for his clients and having a smart growth strategy.
Practice

How to Overcome Shyness and Become More Comfortable in Networking Situations

I recently saw a discussion on LinkedIn about helping a consultant's client overcome their fear and reluctance to participate in networking. I've written several books on the topic of personal marketing, most notably "Best Practices of Marketing Professional Services" for the AICPA and "Best Practices of Networking for Attorneys."
Practice

HARO: Easy-to-Use, Low-Hanging PR Fruit

Scott Cytron has a public relations tip for you that has brought success to one of his clients no less than three times in the last month. It’s HARO (Help a Reporter Out), a database that enables you to respond to reporter queries that you normally would never know about, all for free and with a very minimal time commitment.
Education & Careers

Understanding the Client Experience

Have you ever wondered why some clients leave or seem dissatisfied when you feel you haven’t done anything wrong?
Practice

We Need More Super CPAs Like Greg Padgett

Ours is an unusual business, in that very few CPAs are actively involved in their communities and giving back compared to other professions. Many of my nonprofit clients over the years would ask, “Where are the CPAs?” I have a pat answer; they are “busy.”
Practice

Nominate Your Accounting Firm for Awards to Earn the Recognition You Deserve

In today’s competitive climate, one way for you to distinguish your firm is for you to be honored or recognized in the community.