Practice Development news August 2013

Practice

When it Comes to Retirement: How Much Is Enough?

A recent study from the Employee Benefit Research Institute (EBRI) shows that people are not confident they will have enough saved for retirement. The March 2013 Retirement Confidence Survey revealed that 49 percent of those polled indicate they are "not very confident" or "not at all confident" they will have enough income in retirement.
Practice

A Peek Inside the 2013 'INSIDE Public Accounting' 100 Report

On August 5, the Platt Group LLC, publisher of 'INSIDE Public Accounting' (IPA), unveiled its twenty-third annual report of the nation's largest 100 firms.
Practice

Emotion Is at the Heart of Winning New Clients

Developing an emotional connection with prospects is at the heart of convincing them to leave their existing accountant, more so than price or any other logical rationale.
Practice

Business Cards That Work for You: Fifteen Tips

Mark Lee explains the importance of business cards, particularly for start-up practices. He highlights fifteen common business card mistakes and how you can avoid them.
Practice

"Cinnamon Girl" - A Corollary for Getting New Clients

Back in college, my friend John knew something that took me decades to learn: When the sparks are flying and you let the interest build, the other party can't wait to hear from you.

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