Practice Development news August 2012

Practice

Seven Steps to Perfect Firm Marketing

Marketing is challenging, whether you're a seasoned professional or the designated marketing person in your firm because there's no one else to do the job. John Jantsch, president of Duct Tape Marketing, shares his strategies.
Practice

How to Give Clients the Red Carpet Treatment

The late American entrepreneur, author and personal-development speaker Jim Rohn said, "One customer, well taken care of, could be more valuable than $10,000 worth of advertising."
Practice

10 Tips on Selecting the Right Retirement Plan Provider

Plan sponsors typically rely on financial advisors or retirement plan consultants to benchmark their plans and evaluate plan providers. So it is vital for advisors who serve the retirement plan marketplace to have an in-depth understanding of what must be reviewed.
Practice

Croskey Lanni and Hirzel, Jackson & Swaine Merge

Croskey Lanni, PC is merging Hirzel, Jackson & Swaine, PC into its practice and will operate as Croskey, Lanni & Company, PC. The firm's focus is serving the accounting, tax, and business advisory needs of its diversified client base.
Practice

How's Your 'Other' Audience?

Often, your staff will take your marketing message to customers and prospects, and they're almost certainly the ones who will deliver on the promises your marketing campaign makes. Take some concrete steps to make sure they get it.
Practice

IPA Report on the Largest US Accounting Firms

The Platt Group, publishers of INSIDE Public Accounting (IPA), has released the twenty-second annual report on the nation's largest 100 accounting firms.
Practice

Merger of Romans Group and MFR

MFR`s executive team announced the merger of the Romans Group with MFR and the formation of MFR Healthcare Solutions, Inc., which was effective August 1, 2012.
Practice

Arnett & Foster and Toothman Rice Merge

Arnett & Foster PLLC and Toothman Rice PLLC announced August 1, 2012, the merger of their firms.
Practice

Fuoco Group LLP Merges with AIB Forensics

Fuoco Group LLP is proud to announce the merger of AIB Forensics to form Fuoco Fraud & Forensics LLC, doing business as Fuoco Forensics a division of Fuoco Group.
Practice

Answering the Biggest Question in Marketing

"Why should I do business with you instead of somebody else?" This might be the most important question in marketing, and the answer is one of the most useful tools in marketing - your differentiator.
Practice

Tim Shelley and Glenn Aldridge Join Forces

Tim Shelley and Glenn Aldridge are joining forces to expand the CPA practice of Aldridge Shelley, PC, formerly operating as K. Glenn Aldridge, PC.