Practice Development news August 2012

Practice

Seven Steps to Perfect Firm Marketing

Marketing is challenging, whether you're a seasoned professional or the designated marketing person in your firm because there's no one else to do the job. John Jantsch, president of Duct Tape Marketing, shares his strategies.
3150
Practice

How to Give Clients the Red Carpet Treatment

The late American entrepreneur, author and personal-development speaker Jim Rohn said, "One customer, well taken care of, could be more valuable than $10,000 worth of advertising."
3198
Practice

10 Tips on Selecting the Right Retirement Plan Provider

Plan sponsors typically rely on financial advisors or retirement plan consultants to benchmark their plans and evaluate plan providers. So it is vital for advisors who serve the retirement plan marketplace to have an in-depth understanding of what must be reviewed.
2691
Practice

Croskey Lanni and Hirzel, Jackson & Swaine Merge

Croskey Lanni, PC is merging Hirzel, Jackson & Swaine, PC into its practice and will operate as Croskey, Lanni & Company, PC. The firm's focus is serving the accounting, tax, and business advisory needs of its diversified client base.
1719
Practice

How's Your 'Other' Audience?

Often, your staff will take your marketing message to customers and prospects, and they're almost certainly the ones who will deliver on the promises your marketing campaign makes. Take some concrete steps to make sure they get it.
1926
Practice

IPA Report on the Largest US Accounting Firms

The Platt Group, publishers of INSIDE Public Accounting (IPA), has released the twenty-second annual report on the nation's largest 100 accounting firms.
9032
Practice

Merger of Romans Group and MFR

MFR`s executive team announced the merger of the Romans Group with MFR and the formation of MFR Healthcare Solutions, Inc., which was effective August 1, 2012.
1510
Practice

Arnett & Foster and Toothman Rice Merge

Arnett & Foster PLLC and Toothman Rice PLLC announced August 1, 2012, the merger of their firms.
1503
Practice

Fuoco Group LLP Merges with AIB Forensics

Fuoco Group LLP is proud to announce the merger of AIB Forensics to form Fuoco Fraud & Forensics LLC, doing business as Fuoco Forensics a division of Fuoco Group.
1133
Practice

Answering the Biggest Question in Marketing

"Why should I do business with you instead of somebody else?" This might be the most important question in marketing, and the answer is one of the most useful tools in marketing - your differentiator.
2683
Practice

Tim Shelley and Glenn Aldridge Join Forces

Tim Shelley and Glenn Aldridge are joining forces to expand the CPA practice of Aldridge Shelley, PC, formerly operating as K. Glenn Aldridge, PC.
1262

Voice of the Editor

What would you do if one of your clients won the lottery? We asked several accountants to weigh in with their advice for the lucky Powerball winner, and the tips we received are useful for anyone who receives a windfall, whether it's a lottery win, an inheritance, a big bonus on the job, or a killing in the stock market.
Read more
Gail Perry, CPA
Publisher/Editor-in-Chief, AccountingWEB
editor@accountingweb.com
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This Week on AccountingWEB

CPAs Mira Finé, Scott Hitchcock, Rob Keasal, Kathy Scorcio, and Ken Travis offer ten pieces of financial advice for the newest Powerball winner.
Hang Bower of BDO USA and Dan Black of Ernst & Young share their perspectives on why their firms made the Best Places to Work for Recent Grads 2013 list.
Herbein + Company, Inc. firm members talked with AccountingWEB about their year-round employee wellness program.
Bill Walter of Gross, Mendelsohn & Associates and Harold Gaar of TravisWolff LLP weigh in on mobile technology use while employees are at work.
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