Practice Development news October 2010

AccountingWEB Life

Social media offers low-cost way to crank up your marketing program

In a tough economy, marketing is often the first to go. But that can mean missed opportunities. So, more accounting firms are using social media to boost their marketing efforts without busting their budgets.
Practice Development

CPA as trusted advisor: Why, and is it deserved?

In many client relationships, the CPA is counted on to be a trusted business advisor, to be available when the entrepreneur needs advice, to be the quarterback of the team of professionals who help to guide the company.
Education & Careers

CFOs cite integrity as most important trait for future leaders

A strong moral compass can give high-potential managers a leg up the career ladder, according to the results of a recent survey.
A&A

SBA releases final women-owned small business rule

With the publication recently of a final rule in the Federal Register, the U.S. Small Business Administration will begin implementation of its women-owned small business (WOSB) contracting program. The agency expects the program to be available for WOSBs in early 2011.