Practice Development news August 2010

Practice Development

Measuring the effectiveness of in-house training

Accounting firms that offer training programs in house for staff and management want to ensure that individuals meet continuing professional education requirements. At many firms, training programs encompass larger goals and are at the core of a firm’s culture.
A&A

Striking a balance: In-house and external CPE

Continuing Professional Education (CPE) is a requirement to continue practicing as a CPA. But is there a best way to get your CPE credit?
Practice Development

CPA training is a year-round process

AccountingWEB’s Jason Bramwell talked to training personnel from four firms who explained the annual education requirements at their businesses and weighed in on the pros and cons of in-house training versus out-of-house training.
Practice

Train clients to slash red tape, raise revenue, cut costs

Your clients look to you for expertise. With the economy sluggish right now, this might be an opportune time to offer training that could help them improve their financial outlook and prepare them for upcoming duties and requirements.
AccountingWEB Life

Tips for engaging clients with Twitter

Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
Practice Development

Search engine optimization and pay-per-click

Why is it necessary to spend all this time and money on organic search engine optimization (SEO)? Why can't you just buy the search phrases on Google? Well, they are two very different practices and yield very different results.
Practice Development

Online marketing for independent accounting and tax firms

Figuring out how to market your business online can be a confusing morass of gurus, geek-speak, and expensive programs. But, marketing comes down to three key elements.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
Practice Development

Fear factor: Networking is scarier than death

In a New York Times survey of peoples’ greatest fears, death came in third, following walking into a room full of strangers and speaking in public – a fact that makes Andy Lopata's job a bit more difficult.
Practice Development

The importance of keywords to search engine optimization

For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.

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