Practice Development news July 2010

Practice Development

Using SEO to increase quality, volume of Web site traffic

Search engine optimization (SEO) is the active practice of improving the quality and volume of traffic to a Web site from search engines. It involves optimizing a Web site to improve the visibility of the site and making its content and structure more relevant to key search terms.
Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
Practice Development

Even small businesses can benefit from marketing systems

Small companies that implement marketing systems to identify their best prospects can dramatically increase revenue and reduce the time and cost of their sales cycles. Best prospects are those companies that need what you are selling the most, are ready to buy immediately, and will pay top dollar.
Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
Practice Development

AICPA offers white paper to help CPAs, financial pros obtain federal training grants

The American Institute of Certified Public Accountants has published a free white paper to help CPAs and financial professionals understand and locate federal economic stimulus grants for training and specialized certifications.

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