Practice Development news June 2010

Practice Development

After a recession: The time to find niches and opportunities

The period after a recession is not only a time for licking wounds. It is a time for tracking down new business niches and opportunities.
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Practice Development

Social media: How CPA firms can use Google Insight

There are many forms of social media a CPA firm can use other than Twitter or Facebook. Google Insight is one that oftentimes goes unmentioned, yet it is practical and enlightening because it reinforces traditional and easy-to-understand marketing tactics.
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Practice Development

Firms failing to recruit, engage, retain Generation Y

Members of Generation Y are our leaders of the future. But a clash in attitudes and outlook between older age groups and this upcoming generation has created a divide in the workplace, making it difficult for organizations to connect with, inspire, and motivate younger workers.
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Practice Development

The Virtual CFO: Using payments/banking technology to increase value

Business owners need more help than ever to manage cash flow and budget expenses – and 68 percent say they are looking to their accounting and financial partners to provide this help, according to a SunTrust survey.
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Voice of the Editor

Results from a recent AICPA survey disclosed the two top priorities for CPA firms as they plan for the future: bringing in new business and finding talent. Our goal at Sift Media is to help our readers deal with the issues most important to them. One way in which we are doing this is through the launch of our new recruitment/placement service, Going Concern Jobs. Check it out today for your talent needs.
Read more
Gail Perry, CPA
Publisher/Editor-in-Chief, AccountingWEB
editor@accountingweb.com
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This Week on AccountingWEB

Brian Fox, CPA, founder and CMO of Confirmation.com, explains how the company's electronic audit confirmation service helped the FBI uncover a $6 million fraud scheme.
Russ Wilson of Moss Adams talks with us about the firm's collaboration with WWU in educating and developing talented accounting and business professionals.
Plante Moran CPAs Gordon Krater, Alicia Sturtevant, and Susan Perline spoke with AccountingWEB about the firm's Women in Leadership initiative.
Jeff Thomson, CMA, president and CEO of the IMA, talks with us about the 2013 jobs market for accounting professionals.
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