Practice Development news November 2009

Practice Development

What your customers really want: Seven qualities of customer care

Most people believe that the hardest part of starting and maintaining a successful business is finding the right product or service. In reality, this is hardly ever enough; it is simply the starting point.
Practice

How to be a hero to your clients

"The job of the accountant is to make the client successful and more profitable. As their trusted advisor, it’s the accountant’s responsibility to go the extra mile and help turn obstacles into opportunities for clients."
Practice Development

Web site strategy development: A key decision

When an accounting firm is ready to build its first Web site or upgrade an existing site, the first analysis should be the strategic purpose of the Web site.

Voice of the Editor

Results from a recent AICPA survey disclosed the two top priorities for CPA firms as they plan for the future: bringing in new business and finding talent. Our goal at Sift Media is to help our readers deal with the issues most important to them. One way in which we are doing this is through the launch of our new recruitment/placement service, Going Concern Jobs. Check it out today for your talent needs.
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This Week on AccountingWEB

Brian Fox, CPA, founder and CMO of Confirmation.com, explains how the company's electronic audit confirmation service helped the FBI uncover a $6 million fraud scheme.
Russ Wilson of Moss Adams talks with us about the firm's collaboration with WWU in educating and developing talented accounting and business professionals.
Plante Moran CPAs Gordon Krater, Alicia Sturtevant, and Susan Perline spoke with AccountingWEB about the firm's Women in Leadership initiative.
Jeff Thomson, CMA, president and CEO of the IMA, talks with us about the 2013 jobs market for accounting professionals.
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