Practice Development news

Practice

[Blank] Your Way to a Better Brand

Imagine that your firm comes up in a conversation between two business people. One says, "Smith and Jones, CPAs, sure, I've heard of them. They're the [blank] firm." Now, what do you want the [blank] to be? That's brand positioning.
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Community News

Houston CPA Society Grants School $1,052 for Document Cameras

Tipps Elementary School in Houston is expected to purchase four new document cameras this week for classroom use as a result of a $1,052 grant it received on April 23 from the Houston CPA Society’s CPAs Helping Schools program.
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Practice

Company Announcements: Week of May 6, 2013

Following is the latest roundup of community news for the week of May 6, 2013.
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Practice

Top Priorities: Improve Your Marketing, Business Development

A recent survey of CPA firms by Sageworks' ProfitCents Professional Services identified marketing and business development as among the most important management issues facing these establishments.
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Practice

Merger Gives Marcum Foothold into Real Estate Industry

In an effort to expand its real estate practice, New York City–based national accounting and advisory firm Marcum LLP has merged with Cornerstone Accounting Group, a real estate accounting and assurance firm also based in Manhattan. Financial details of the merger were not disclosed.
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Practice

What Makes Your Accounting Firm Stand Out?

Is your firm unique? If so, in what ways? Would your clients agree, or is that something employees of the firm, or maybe just the partners, want to believe?
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Practice

Company Announcements: Week of April 29, 2013

Following is the latest roundup of community news for the week of April 29, 2013.
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Practice

Meeting the Needs of Women Clients

Think of the best relationship you have with a male client. He’s been with you for many years and you consider yourself “old friends.” How is your relationship with his wife? If your answer is anything other than “spectacular,” you should read the following carefully: There’s a 70 percent chance your client’s wife will fire you within a year after the death of her spouse.
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Practice

Finding Financial Planning Wisdom in Hollywood's Great Movies

One of the most important traits of a successful business owner is knowing “why” – why you do what you do. In a service-based business like ours, knowing your “why” is essential to helping clients feel confident that you are giving them excellent advice and to knowing you care about them and their families.
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Practice

Platypus Marketing

At some point in your career, it's likely that you've been involved in a project that seemed to meander endlessly without any real direction. It could be a marketing project or just about anything else. In marketing, there's a name for a project like this: the platypus.
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Practice

Here Comes the Baby Boomer Bubble – Valuing Your Practice for Partner Retirements

There is constant reference by the news media about the aging of the Baby Boomers, but I, for one, did not know exactly what it meant. So, I "Googled" it. What I found is not good news for the accounting profession.
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Practice

Where to Find Your Next Small Business Client

Successful CPA firms know that while business may be great today, there's no guarantee for tomorrow. That's why it's important that you're constantly thinking ahead - constantly considering where you'll find your next clients.
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Practice

CPA Objectivity Important When Valuing a Business

It has long been established that the CPA must meet certain standards of independence, objectivity and integrity when performing attest services. Similarly, certain standards are called into play when a CPA performs a business valuation.
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Practice

Cover Your Notes: Confidentiality Depends on Role of Accountant

A business owner calls a meeting to discuss the tax consequences of a particular business transaction. Two years later, the business is involved in litigation related to the transaction, and the plaintiff seeks to discover the outside accountant's notes from the initial meeting.
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Practice

Divorce Cases Hold Potential Liabilities for Accountants

Unfortunately, divorcing clients may attempt to increase the amount of money they receive by making a claim against their accountant. When clients divorce, accountants are put in a variety of uncomfortable positions.
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Practice

What Is Your Practice Worth in the 2013 M&A Market?

Tax season 2013 is over and the M&A frenzy will pick back up again where it left off. So, what's your practice worth? What can you expect whether you're a buyer or seller? One thing is for sure – baby boomers are selling at a rate the profession has never seen before.
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Practice

Implementing Social Media and Networking Strategies to Market Your Firm

Exposure is vital to the growth of your firm, but the different channels can be intimidating. With endless social media avenues, websites, and networking events, it's easy to get overwhelmed.
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Practice

New Client Auditions: How to Know if a Prospect Is Right for You

To ensure a new client audition is successful, you must know the profile of your existing client base. Knowing why your most successful clients are a positive fit for your business will help you weed out potential clients who would not be a good fit.
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Practice

Decosimo Acquires Solvability, a Government Contractor Accounting Firm

The Southeastern regional accounting firm Decosimo has acquired Solvability, a Huntsville, Alabama, firm that specializes in accounting and consulting work for government contractors.
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Practice

Opportunities in Bloom: Uncovering Midyear Client Opportunities

Spring is a time of optimism, so it's a great time for accounting firms to look for fresh opportunities to grow the business. Lauren Prosser offers five ways accounting firms can "fertilize" existing efforts in order to jump-start business and grow deeper, stronger roots with clients.
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Pages

Voice of the Editor

Even though any accounting auditor would tell you it seems like there are an awful lot of tax accountants out there, surely one-third of the country isn't made up of tax preparers, so it's rather startling news to learn that one-third of Americans like to do their taxes. Who knew?
Read more
Gail Perry, CPA
Publisher/Editor-in-Chief, AccountingWEB
editor@accountingweb.com
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This Week on AccountingWEB

Bill Walter of Gross, Mendelsohn & Associates and Harold Gaar of TravisWolff LLP weigh in on mobile technology use while employees are at work.
WestArk RSVP and Fayette County Community Action Agency – organizations that received grant funding through the IRS Tax Counseling for the Elderly (TCE) program – spoke with AccountingWEB about how they assist senior citizens in their communities.
CPA Robert Raiola, who heads the Sports & Entertainment Group of Fazio, Mannuzza, Roche, Tankel, LaPilusa, LLC, talks NFL player income taxes with AccountingWEB.
Retiring KPMG Centennial Professor of Accounting at the University of Texas at Austin McCombs School of Business Robert May, PhD talks with AccountingWEB about his rewarding forty-three-year career.
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