Practice Development news

Practice

How to Build Your Practice with Outsourced Payroll

If handled right, outsourcing payroll can be a strategic initiative for your accounting firm—and it can build client relationships. Be aware of both the challenges and opportunities.
Practice

3 Steps to Becoming the Steve Jobs of Accounting

The Apple founder became successful by focusing on a niche. You may not strive to become world-famous, but developing a niche can be a steppingstone to a new level of success for you, too.
Practice

Marketing Plan Is the Key to Prioritization

As a marketing professional, I caution you to learn to prioritize. No matter how small your firm may be, you need to make time to write a marketing plan that can guide your activities. Create a blueprint that can provide consistency and structure.
Practice Development

What Happens When Accountants Get Religion

Many professionals find themselves worshipping on weekends, saying thanks and being involved in the community. Can this lead to business? Yes—if you don't directly prospect and keep it low-key.
Practice

The 4 Ways to Attract Top Recruits to Your Firm

Don't think that all new accountants only want to work for the Big Four. Small and midsized firms have plenty of advantages. The trick is knowing what to offer the best candidates.
A&A

9 Keys to Creating a ‘Risk Challenge Culture’ at Your Firm

Developing a challenge culture for risk management is the next logical evolution for finance leaders as they seek to reduce risk in their organization, so says the Association of Chartered Certified Accountants and the Institute of Management Accountants in a new report.
A&A

CPA Executives Have a Positive Outlook on Hiring: AICPA Study

According to the AICPA's third quarter 2014 "Business and Industry US Economic Outlook Survey," released on Thursday, hiring is expected to increase by 20 percent in the coming year, up from 17 percent last quarter and 13 percent at the end of 2013.
Practice

What 5 Character Traits Do Accountants Need?

Your clients and potential clients have certain traits they want to see in their accountants. Here's a list, which shows how characteristics work and fit into your daily life.
Practice

The 5 Priorities for Managing Partners in 2015

A global accounting association has put together a list of five important "to-do items" that managing partners must address within their firms if they want to support continued growth.
Education & Careers

Using Leadership Assessments to Drive Organizational Behavior

Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.
Education & Careers

Leadership Behavior: The Good, the Bad & the Ugly

In this course, Amber Setter will shine the light on different types of leadership behavior- an integral part of everyone's career.
Practice

How to Wear the 'Business Advisor' Hat

Never overlook the importance of promoting your role as a trusted business advisor for your own clients. With a well-earned reputation as a trusted advisor, you are more competitive in your niche.
Education & Careers

Developing Successful Associates and Managers

Transfer your knowledge and experience to prepare your team for the challenges and opportunities of an accounting career.
Practice

Don't Be Afraid to Sell…and Quote a Price

To set up the right value pricing for your client, you need to know what questions to ask first so you can later sell your value. Here are some tips on how you can better understand your client.
Practice

The 6 Myths of Losing Your Clients

Here are six myths many practitioners believe about why clients leave for another professional and how to get them back. A little work now can save you a lot of hassle and expense later.
Practice

The 10 Best Cities for Accountants

Where are the best cities for accountants to pursue their careers? There are some obvious answers here—but also some surprises. Accountants have a variety of choices from coast to coast.
Practice

With CPA Services, It Ain't About the Price

Instead of thinking about price, consider transitioning from compliance-related work, such as taxes, payroll and general bookkeeping, to Type 2 services, which add real value to the client.
Practice

Small Firms Can Market Like the Big Guys

You cannot be all things to all people but you can develop a well-recognized name, no matter what size you are, when you pursue a structured and consistent process. Just stay targeted.
Practice

Yes—You Too Can Be a Big-Shot Blogger!

If the thought of blogging makes you as nervous as an executive facing an IRS audit, stop worrying. It's easier that you thought to start a blog, and the payoff may be larger than you expected. Your clients will be your guide.
Practice Development

Marketing with Webinars the Right Way

You can successfully get new clients with webinars. If they haven't been working for you, maybe you haven't been doing them right. You have to follow the nine steps to success. There are no cutting corners.

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