Imagine that your firm comes up in a conversation between two business people. One says, "Smith and Jones, CPAs, sure, I've heard of them. They're the [blank] firm." Now, what do you want the [blank] to be? That's brand positioning.
Tipps Elementary School in Houston is expected to purchase four new document cameras this week for classroom use as a result of a $1,052 grant it received on April 23 from the Houston CPA Society’s CPAs Helping Schools program.
In an effort to expand its real estate practice, New York City–based national accounting and advisory firm Marcum LLP has merged with Cornerstone Accounting Group, a real estate accounting and assurance firm also based in Manhattan. Financial details of the merger were not disclosed.
Think of the best relationship you have with a male client. He’s been with you for many years and you consider yourself “old friends.” How is your relationship with his wife? If your answer is anything other than “spectacular,” you should read the following carefully: There’s a 70 percent chance your client’s wife will fire you within a year after the death of her spouse.
One of the most important traits of a successful business owner is knowing “why” – why you do what you do. In a service-based business like ours, knowing your “why” is essential to helping clients feel confident that you are giving them excellent advice and to knowing you care about them and their families.
At some point in your career, it's likely that you've been involved in a project that seemed to meander endlessly without any real direction. It could be a marketing project or just about anything else. In marketing, there's a name for a project like this: the platypus.
There is constant reference by the news media about the aging of the Baby Boomers, but I, for one, did not know exactly what it meant. So, I "Googled" it. What I found is not good news for the accounting profession.
Successful CPA firms know that while business may be great today, there's no guarantee for tomorrow. That's why it's important that you're constantly thinking ahead - constantly considering where you'll find your next clients.
It has long been established that the CPA must meet certain standards of independence, objectivity and integrity when performing attest services. Similarly, certain standards are called into play when a CPA performs a business valuation.
A business owner calls a meeting to discuss the tax consequences of a particular business transaction. Two years later, the business is involved in litigation related to the transaction, and the plaintiff seeks to discover the outside accountant's notes from the initial meeting.
Unfortunately, divorcing clients may attempt to increase the amount of money they receive by making a claim against their accountant. When clients divorce, accountants are put in a variety of uncomfortable positions.
Tax season 2013 is over and the M&A frenzy will pick back up again where it left off. So, what's your practice worth? What can you expect whether you're a buyer or seller? One thing is for sure – baby boomers are selling at a rate the profession has never seen before.
To ensure a new client audition is successful, you must know the profile of your existing client base. Knowing why your most successful clients are a positive fit for your business will help you weed out potential clients who would not be a good fit.
Spring is a time of optimism, so it's a great time for accounting firms to look for fresh opportunities to grow the business. Lauren Prosser offers five ways accounting firms can "fertilize" existing efforts in order to jump-start business and grow deeper, stronger roots with clients.
Even though any accounting auditor would tell you it seems like there are an awful lot of tax accountants out there, surely one-third of the country isn't made up of tax preparers, so it's rather startling news to learn that one-third of Americans like to do their taxes. Who knew?
Bill Walter of Gross, Mendelsohn & Associates and Harold Gaar of TravisWolff LLP weigh in on mobile technology use while employees are at work.
WestArk RSVP and Fayette County Community Action Agency – organizations that received grant funding through the IRS Tax Counseling for the Elderly (TCE) program – spoke with AccountingWEB about how they assist senior citizens in their communities.
CPA Robert Raiola, who heads the Sports & Entertainment Group of Fazio, Mannuzza, Roche, Tankel, LaPilusa, LLC, talks NFL player income taxes with AccountingWEB.
Retiring KPMG Centennial Professor of Accounting at the University of Texas at Austin McCombs School of Business Robert May, PhD talks with AccountingWEB about his rewarding forty-three-year career.
This is the groundbreaking virtual conference that gives you the experience of attending a major national conference without having to travel or leave your office. We're gathering national-caliber speakers from the accounting profession to share their knowledge and insights with you. We promise each session will contain valuable takeaways you can implement in your practice immediately.