Practice Development news

Practice

How to Go Solo Without Going Crazy

You should be investing your limited time and financial resources in areas that are likely to bear fruit and not in chasing after ideas that force you to spread yourself too thinly.
Practice

Marketing 101: What Every Small Firm Should Know

Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing efforts. Here's how to match the big boys.
Practice

AAM Marketing Ideas: The Step-by-Step Marketing Plan

Today, deals are done, prospects are sought out and existing clients are nurtured, based on relationships. People do business with people—especially with people they like and trust.
Practice

Early Warning Signs You're Losing a Client

There are often competitors in the background telling your clients they can do better if they change accountants. You have to be on top of the relationships to keep them—here's how.
Practice

How to Master the 'Soft Sell'

You can make the case for not having your business radar switched on 24/7, but it's a good idea to raise your visibility in your local leisure and community activities. Everyone should know who you are.
Practice

AAM Marketing Ideas: Building Client Loyalty

"Loyalty" isn't just a word. Researchers have found that loyalty refers to how are brains are hardwired, and taps into survival instincts that have been honed over thousands of years.
Practice

Getting New Clients Through Speaking Engagements

Public speaking is a low-key but highly effective way of getting new clients. Here's how to set yourself up with the right talks at the rights venues, working with other professionals.
Education & Careers

CPE May Now Come in 10-Minute Increments

If Ohio and Maryland have their way, CPAs later this year will be able to get their CPE just 10 minutes at a time. Short bursts of education may be the way the profession keeps up to date. Read about the details of these cutting-edge proposals.
Practice

AAM Marketing Ideas: The Niche Strategy

If you want to earn a commanding presence in a target market, the clients need to know that you understand their unique concerns and that you are an expert in their sector. Professional alliances are the key.
Practice

How to Become a Retail CPA

Retailers have a different outlook on the client servicing process. CPAs would do well to emulate them, rather than just focusing on getting the work out and charging the most possible.
A&A

Deal with Rothstein Kass Makes KPMG US Hedge Fund Leader

KPMG officials said the acquisition, which will be finalized in the coming weeks, will boost the Big Four firm’s presence in the alternative investments industry and capital markets, including hedge funds.
Practice

AAM Marketing Ideas: The Firm Scorecard

Competition today is tougher, expectations are higher, and costs are increasing. To sustain growth and profitability, firms need to put an easy-to-use scorecard in place. Uncover what needs to be done and measured at your firm.
Practice

The Hows and Whys of a Cool Logo

Accounting firm owners spend many hours, and many dollars, obsessing about their first impressions. It's about more than a well-pressed suit and firm handshake: You need an eye-catching logo. A leading brand expert shares his insights.
Practice

How to Handle the Executive Client

Senior corporate executives make fast decisions. They typically don't pushback on fees. They usually aren't high maintenance. But working with them is a high-wire act. Learn their psychology.
Practice

How Accountants Can Really Market Themselves

When it comes to “accounting marketing,” you're getting serious—this isn't about some late-night infomercial or selling Girl Scout cookies door-to-door. You are your brand. It's time to ask yourself the big questions.
Practice Development

How to Start a Cloud Accounting Practice

Don't be intimidated by the jargon. You too can move to the cloud, creating a true modern accounting practice. Be more creative in the accounting services you offer.
Practice

How to Set Up Your Firm in the Correct Model

You probably have a model of how your firm should run. You probably think it's a profitable way of doing business. Unfortunately, you're wrong. But you can fix it.
Practice

What CFOs Need to Know About Gen X and Gen Y

Say goodbye to the baby boomers as they gradually ease into retirement. Say hello to Gen X and Gen Y, and realize your company will never be the same.
Practice

How to Make Everyone a Marketing Manager

Not everyone in your firm may seem to have the skills to be involved in marketing—but there's still a role for each staff member, from receptionist to partner.
Practice

To Get Client Referrals, Work on Loyalty

Many firms these days hope to garner most of their new business through referrals. But you won't get referrals from clients unless you can build true client loyalty.

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