AccountingWEB Life news July 2010

Practice

Incorporating social media into training objectives

With the increasing uptake of social media and engagement, trainers have the opportunity to reach employees through entirely new mediums.
Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
Practice Management

It's about time: Five ways to increase billable time

Every practicing accountant knows that effective time management is key to maximizing personal productivity and firm profits. The numbers tell the story and it all boils down to time management.
AccountingWEB Life

Follow three Ps to make the most of events

Conferences, association meetings, trade shows, and other social events can provide excellent opportunities to network with peers, clients, and prospects – and, thereby, develop leads, referrals, and new business.
Practice Development

Even small businesses can benefit from marketing systems

Small companies that implement marketing systems to identify their best prospects can dramatically increase revenue and reduce the time and cost of their sales cycles. Best prospects are those companies that need what you are selling the most, are ready to buy immediately, and will pay top dollar.
Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
AccountingWEB Life

How to use social media to find your next role

Social media is a great way to increase your profile and get recognized. Here are seven top tips to use social media to help you find your next job.
AccountingWEB Life

QuickBooks Tip: Use credit memos, bill credits – not discounts

Customer Discounts (applied on the Receive Payments window) and Vendor Discounts (applied on the Pay Bills window) are effective and efficient ways to discount what your customers owe you and what you owe to your vendors.
A&A

Web site community looks to build upon its "hip quotient" with release of hip hop single

How do you change perceptions about the accounting profession? Well, if you are the folks behind The Passionate Accountant.com, you release a hip hop single and mobile phone ringtone, naturally.
A&A

Start-up Company Aims to Simplify Small Business Cash Flow Management

Two graduates from University of California-Berkley have launched what they hope will become Mint.com for small businesses.