Service is what will set the successful ASPs aside from the unsuccessful ones. "I think service is the single most important aspect." according to Jack Fox, M.B.A., author of, among other titles, Building a Profitable Online Accounting Practice. Mr. Fox presented the AccountingWEB workshop on August 31, "Online Accounting…Frontline to Bottom Line." Mr. Fox addressed aspects of online accounting, describing how accountants can pave the way for the new economy.