Elements of an Effective Strategic Marketing Plan

Elements of an Effective Strategic Marketing PlanPresented by Cliff BrownsteinContact Cliff at cliff@practicalstrat.comThursday, September 20, 2001Visit the AccountingWEB Workshop Calendar for upcoming sessions.SummaryAll too often, CPA firms embark on marketing efforts without doing the proper planning. This is a recipe for failure.
Community News

New Rankings: Top 100 Accounting Firms For 2001

PricewaterhouseCoopers handily held on to the first position in Public Accounting Report's 2001 Top 100 survey which reflects rankings of the top 100 public accounting firms, ranked by revenue.With net revenue of $8.299 billion, PwC maintained a large margin over the second-ranked firm, Deloitte & Touche, which reported in with $5.838 billion.
Education & Careers

Jump-Starting a Stalled Job Search

By JoAnn Nix, CPRW, reprinted from www.CareerBank.comWhy do some job seekers manage to land a new position in just a few weeks yet some of their peers' searches seem to last for many months? The answer to that question is quite complex. Since the job search is driven by both the job seeker and the savvy business decision-makers, there will never be a "magic" formula. However, I suggest that there are a multitude of avenues that a job seeker should incorporate into a job search campaign.

Warning Issued Over Nimda E-Mail Worm

Users and virus alert centers have warned the on-line community about a new worm program, Nimda, that is being spread as an e-mail attachment. The Symantec Security Response Web site was alerted to Nimda's existence on Monday, September 18.

IRS Announces New Quarterly Interest Rates

The following quarterly interest rates for overpayments and underpayments of taxes will be effective for the calendar quarter beginning October 1, 2001:Interest will remain at 7 percent for overpayments Interest will remain at 6 percent for corporate overpaymentsThe overpayment rate for the portion of a corporate overpayment exceeding $10,000 will be 4.5 percentInterest will remain at 7% for underpayments Interest will remain at 9% for large corporate underpaymentsThe interest rates were announced in

Less To The IRS Next Year: CCH Releases Tax Bracket Changes For 2002

Contact:NEIL ALLEN847-267-2179allenn@cch.comMARY DALE WALTERS847-267-2038mediahelp@cch.comGift Tax Exemption Will Increase(RIVERWOODS, ILL., September 19, 2001) – Tax relief is in store for most taxpayers in 2002, both from changes in the tax law and from annual inflation adjustments to the 2002 tax brackets, according to CCH INCORPORATED (CCH), which today released estimated income ranges for each 2002 tax bracket.

Thoughts from Manhattan Part 2- The Days After

A Note From the Author:"Thoughts from Manhattan - Tuesday Evening" has received hundreds of eloquent, thoughtful responses from people on every continent. They described what was happening outside their window and inside their heart. It was a humbling morning. I tried to answer each one and promised I would write more. This will be the second of two installments. I would love to hear your thoughts and feelings. My e-mail is: Many thanks.

Missed Deadline? IRS Issues Reprieve

Recognizing the continuing disruption to the national financial markets, transportation system, telecommunication and computer networks, as well as continuing security concerns that face our nation in this time of tragedy, the IRS and the Treasury Department have issued an extension of time for all taxpayers with filing deadlines between September 10 and September 24.

Department of Labor Extends Due Date for 5500s

Due to the tragic events currently facing our nation, the U.S. Department of Labor has announced an extension of the deadline for filing Form 5500 and Form 5500-EZ.

Firms Need To Get More Image Conscious, Survey Reveals

Small firms realize that image is highly important for building their business, but do little about it, a new survey reveals. Less than a quarter of smaller firms surveyed said they were working with their staff to enhance the appearance of the company. The study, by mailing services company Pitney Bowes, reveals that only 25% say they are focused on improving their employees' telephone manner or written communication skills.

Practice Management Technology Issues

Practice Management Technology IssuesPresented by Tom DavisPresident of Knowledge Concepts and Managing Partner of Davis, Nichols & Associates LLPContact Tom at tdavis@tcdcpa.comSeptember 18, 2001Visit the AccountingWEB Workshop Calendar for upcoming sessions.Summary
Education & Careers

Tips for Improving GMAT Score

Business Week has published a resource for business school applicants who wish to improve their performance on the Graduate Management Admissions Test (GMAT). You'll find tips for maximizing your performance on the four-hour exam as well as sample questions.How to Conquer the GMAT includes tips on how to take multiple choice questions and how to avoid common pitfalls.

AccountingWEB Weekly Resource Guide - Issue 18

AccountingWEB Weekly Resource Guide - Issue 18September 17 - 21, 2001ACCOUNTINGWEB'S WEEKLY FEATURED RESOURCES1. Workshop: Practice Management Technology Issues2. Workshop: Elements of an Effective Strategic Marketing Plan3. Online Outsourced Accounting Services4. Discover the Key to Managing the Sales Process in CPA Firms5. Tax Deduction Available for Items Donated to Charity6. Attack on America: Picking Up the Pieces7. Become a QuickBooks ProAdvisor!8.

September 17 Tax Deadline: New Rates, New Rules

For most of America's taxpayers who make quarterly estimated payments, today is the deadline for making third quarter tax payments. The biggest change that will be noticed this quarter is a slight reduction in the tax rates. Taxpayers who revise their tax calculations on a quarterly basis will want to refer to the revised tax rate schedules that reflect the changes brought about by the Economic Growth and Tax Relief Reconciliation Act of 2001.

SEC Eases Auditor Independence Rules

The Securities and Exchange Commission, in an effort to promote a calm and orderly return to stock market trading, has agreed to ease several rules.In particular, SEC chairman Harvey L. Pitt has announced that effective immediately, accounting firms may provide bookkeeping services and aid in the recovery of records for clients with offices in and around the World Trade Center.

AICPA Responds to National Crisis

The American Institute of Certified Public Accountants has established a fund for victims of the recent national tragedy.The new fund, CPAs in Support, is designed to help CPAs, CPA firms, and others affected by last week's tragic events. In addition, the AICPA Benevolent Fund helps AICPA members and their families who are in financial difficulty as a result of serious illness, accident, death, and other major misfortunes.CPAs in need of assistance are encouraged to contact the AICPA's Dale Atherton at 201-938-3253. Ms.

New York CPAs Offer Help to Disaster Victims

In the aftermath of the World Trade Center disaster, the New York State Society of Certified Public Accountants (NYSSCPA) is offering assistance to the public and its members who are victims of the Wall Trade Center disaster. CPAs who are involved in financial reconstruction suggest that businesses immediately obtain copies of their last two monthly statements from their banks for all checking, savings, and money market accounts and ask vendors and customers for account balances and account history as a way to begin the process.

A message from American Airlines CEO

A message from American Airlines Chief Executive Officer Don Carty: I know that I speak for every employee at American Airlines when I extend our deepest sympathy to those who lost a loved one, family member or friend on American Airlines Flight 11, American Airlines Flight 77, United Airlines Flight 93, United Airlines Flight 175 or at the sites of these tragic accidents. Our thoughts and prayers are with you at this time of immense sorrow.

A Message from United Airlines CEO James E. Goodwin

A Message from United Airlines CEO James E. Goodwin"The thoughts and prayers of all of us at United are with the families and friends of those who were the victims of these unprecedented acts of terrorism. We will be working very hard in the days and weeks ahead to help the families cope with the trauma of these terrible tragedies. These employees will provide the families with the latest information, assist with any financial or travel arrangements that may be needed, and respond to other family requests and needs.

Breaking News: IRS Issues Additional Relief Measures

For immediate release:The Treasury Department and the Internal Revenue Service today announced initial administrative tax relief for individual and business taxpayers who are unable to meet their federal tax obligations because they were affected by Tuesday's terrorist attacks.


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