Whenever my clients complain endlessly about their expenses and my bills, I send them this video clip from the movie, "My Blue Heaven", where Betty Grable and Dan Dailey sing this cute ditty from Hollywood City, "It's Deductible".  Music was composed by Harold Arlen and lyrics were written by Ralph Blane.

So when your clients complain about their expenses, and your bills, just sing this song:  "It's Deductible".

The Financial Accounting Foundation, which oversees FASB and GASB, recently posted summaries of comment letters received on its proposed Plan to Establish a Private Company Standards Improvements Council (PCSIC); the 'FAF Plan'. FAF also posted summaries of highlights from the series of public roundtables convened this year for additional feedback on the FAF Plan.

In today's crowded market place, it is tougher than ever for small to mid-size accounting firms to gain a competitive edge.  It feels as if everyone else is blogging, Tweeting and much more, while also embracing traditional tools like newsletters, updated web content, published articles and advertising. There are so many choices - and such limited resources. Worst of all, none of these strategies seems to really stand out as a way to effectively capture the attention of your audience.