Posted by Anonymous on 05/20/2009 - 11:25
"We are technicians," said Accountant Joe. "We are not meant to sell. I do great work, then the clients refer me." In the office next door, Accountant Jeff replied, "Sure, the quality of the work has to be there, but we have to market ourselves and constantly develop and refine our own personal brands." Remarked Accountant Joe, "Hogwash!"
This is probably a familiar scene to all of us. I suspect you and every single one of AccountingWEB's nearly 130,000 weekly readers can name names on this scenario! How does this tug-of-war play out in your workplace? Post a comment.
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Approach each market differently
To answer your question on marketing my accounting services or not, I do both, but for different markets. I do not advertise my tax preparation business at all. I have all the clients I need and yet word of mouth and referrals bring new clients every year. I want to build my nonprofit business, so I do market that niche. I have a website, blog, a Facebook page, write articles, make speeches, etc. Maybe someday, the nonprofit business will not need as much marketing, but I will probably always at least have a website.