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Tiger Rides Into the Sunset

Posted by Anonymous on 12/02/2008 - 18:41
Rob Nance,
Publisher


By Rob Nance, Publisher - Due to the poor financial performance of General Motors, the big corporate scissors have cut budgets right and left. You know times are tough when a company has to say goodbye to Tiger Woods.

This multi-year marketing effort was the guiding force in transforming the perception of the Buick from being "an old man's car" into something a bit more hip. Will Buick survive? Will General Motors survive? What are your thoughts on all of this?

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Amidst a certain amount of controversy, the AICPA and the Chartered Institute of Management Accountants have launched a new designation for global management accountants, the CGMA (Chartered Global Management Accountant). The designation is available to members of both organizations.
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Gail Perry, CPA
Editor-in-Chief, AccountingWEB
editor@accountingweb.com