Retention - a separate issue - grows more important as firm size increases; for the first time this year, the survey listed this issue separately from hiring to get a better understanding of the challenges recruiting and retention pose for firms. For sole practitioners, tax complexity and concerns about standards and technology dominate the list, with work/life balance another important consideration.
"CPAs can use these lists to benchmark their own experiences against those of other practitioners in firms much like their own," said Jim Metzler, AICPA Vice President, Small Firm Interests. "They can confirm that similar practices are facing the same challenges and identify trends that will affect their own firms as they grow. In addition, we at PCPS use the data to create programs and resources that meet the real needs of our members."
"The results by firm size were enlightening," Metzler commented.
Keeping up with new regulations and standards is the #2 issue for all firms with up to 20 professionals;Marketing/practice growth and client retention-two challenges that appeared on the 2005 PCPS Top MAP Issue lists-do not appear on any of the 2007 lists. Instead, in 2007, CPAs are concerned with maintaining their technical competence and locating and retaining high-quality staff.
Methodology
The PCPS Top MAP Issues Survey gathered information from a wide range of practitioners in firms of various sizes to get a snapshot of the most critical challenges facing PCPS members. The Top MAP Issues lists that reflect the views of CPAs who are sole practitioners and those in firms with two to five professionals, six to ten professionals, 11 to 20 professionals and more than 21 professionals.
You can read the complete survey results.
AccountingWEB.com Oct-31-2007
Categories: AICPA, Surveys, Practice Management, News Archives
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