Wouldn't it be nice to double, maybe even triple your newsletter audience without increasing your production costs one penny?
You can. And this little tip may just help you reduce your current costs if you've been sending several copies to people in the same company. Unless your newsletter features time sensitive information, this is a great way to get your newsletter passed around.
How? You ask. It's easy. Simply incorporate a routing box on your newsletter. Include six to eight blanks for routing initials and a place where each person can sign off when they have read your newsletter.
You'll be surprised at how effective this technique can be. Why not try it? All you have to lose is exposure!