Starting from Scratch

Starting from Scratch is a column by Will Keller, a full-time dad/part-time CPA. He’ll provide a behind-the-scenes view of his efforts to start a small, cloud-based accounting practice called Vanilla, after spending 12 years off the grid raising his kids.

0
If you’ve decided to launch a new practice or small firm from scratch, I’m going to give you some simple advice that’s extremely difficult...
0
In a world where everybody has a phone in their pocket and people are handling more and more things online, I’m convinced that your firm’s...
0
If you’re in the process of building a small accounting practice, my guess is that there are two core ideas at the heart of your thinking:...
0
This might sound strange coming from a CPA, but I’ve always been fascinated by the world of branding and marketing. I love to ask: How are...
0
I don’t know about the rest of you, but sometimes I feel overwhelmed by the amount of content marketing that comes into my inbox every day...
2
Before I jump into the details of why I’m ditching my normal life and starting a small, cloud-based accounting firm, I’d like to share the...