Rice, Sullivan & Co., Ltd. unveils new firm logo and Web site

Accounting and consulting firm of Rice, Sullivan & Co., Ltd., recently announced it has adopted a new logo and Web site.

"We feel it is the right time to refresh our brand as we move into a new year and a new decade," said Gerald Maxim, CPA, president and managing principal of Swansea, IL-based Rice, Sullivan & Co. "As we transition to our new identity, we will still live by the same core values that were established when our firm was founded. This will result in maintaining the highest level of integrity and exceptional service while continuing to focus on the expansion of our service offerings to support our clients' growth and profitability."

Rice, Sullivan's new logo incorporates its previous colors into a fresh, modernized look, according to the firm. In addition, the "plus" symbol in the logo highlights the firm's goal of always delivering added value to its clients.

In addition to the firm's new logo, Rice, Sullivan recently introduced its new Web site to more efficiently serve clients, potential team members, and prospects.

Established in 1953, Rice, Sullivan & Co. provides accounting and advisory services to clients throughout the region. The firm's team provides traditional accounting and tax services in addition to technology consulting, employee benefit plan administration, business valuation, and business consulting. Rice, Sullivan & Co. maintains specialties in the agriculture, auto dealerships, construction, financial institutions, manufacturing, professional service firms, not-for-profit, and technology sectors.

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