Association for Accounting Marketing announces 2011 educational calendar – first quarter
The purpose of the Association for Accounting Marketing (AAM) is to enhance the accounting marketing, and practice growth profession through education, networking, and thought leadership.
AAM's most important goal in 2011 is to increase member value. One way we will accomplish this goal is through a series of educational events which provide cutting-edge information to help accounting marketing professionals grow their firms. By participating in AAM's virtual learning series and roundtable calls, in addition to attending the annual Summit, those in the accounting marketing industry stay connected to industry experts, colleagues, and friends.
AAM offers two types of educational events where participants don't have to leave their office. The first offering is called AAM High!, a virtual learning series (VLS) conducted via the Web and telephone. Open to both members and nonmembers, it's an affordable and convenient education alternative to staff travel.
The second offering is a series of roundtable calls for members only. These interactive, educational calls allow members to network with each other while receiving information specific to their needs in relation to firm size.
Upcoming events for the first quarter are listed below. For additional information regarding AAM educational opportunities, please contact Pete Pomilio.
AAM High! Events
January 20 | Opportunistic Marketing: How to Identify and Capitalize on External Events
February 17 | Spiraling Up: Practical Strategies for Exceptional Growth
March 17 | Creating Your Brand Using Social Media
January 27 | Selling & Marketing During Tax Season
February 1 | Customer Relationship Management: Where Client Service Meets Technology
March 8 | E-mail Marketing for Small Firms
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.