The purpose of the Association for Accounting Marketing (AAM) is to enhance the accounting marketing, and practice growth profession through education, networking, and thought leadership.

AAM's most important goal in 2011 is to increase member value. One way we will accomplish this goal is through a series of educational events which provide cutting-edge information to help accounting marketing professionals grow their firms. By participating in AAM's virtual learning series and roundtable calls, in addition to attending the annual Summit, those in the accounting marketing industry stay connected to industry experts, colleagues, and friends.

AAM offers two types of educational events where participants don't have to leave their office. The first offering is called AAM High!, a virtual learning series (VLS) conducted via the Web and telephone. Open to both members and nonmembers, it's an affordable and convenient education alternative to staff travel.

The second offering is a series of roundtable calls for members only. These interactive, educational calls allow members to network with each other while receiving information specific to their needs in relation to firm size.

Upcoming events for the first quarter are listed below. For additional information regarding AAM educational opportunities, please contact Pete Pomilio.

AAM High! Events

January 20 | Opportunistic Marketing: How to Identify and Capitalize on External Events

February 17 | Spiraling Up: Practical Strategies for Exceptional Growth

March 17 | Creating Your Brand Using Social Media

Roundtable Events

January 27 | Selling & Marketing During Tax Season

February 1 | Customer Relationship Management: Where Client Service Meets Technology

March 8 | E-mail Marketing for Small Firms