AccountingWEB Announces New Corporate Identity: Sift Media

Columbus, OH (January 5, 2011) - AccountingWEB, the leading online media company for accountants, is pleased to announce a new corporate identity. AccountingWEB will now be known as Sift Media. There have been no ownership or management changes. Growth and acquisition have necessitated this change. 

Sift Media is a leading business-to-business publisher specializing in online, interactive, professional communities designed to provide access to three unique, defined groups of accounting professionals through our family of publications. These communities include AccountingWEB, an online news resource and e-newsletter service designed for small and medium-sized accounting firms and businesses; Going Concern, an online tabloid covering the worlds of accounting and business finance targeted at large accounting firms and young professionals; and USBusinessForums, a community-driven discussion and networking forum designed and maintained by small business owners.

Rob Nance, Sift Media Publisher, described the need to define three distinct brands as one. "With the accounting profession increasingly relying on what we offer to our readers and advertisers, the growth into three brands and this subsequent renaming of our corporate identity became necessary. Coupled with our sister company, Sift Media, in the United Kingdom, we are an even stronger force for global advertisers."

The Web home of Sift Media can be found at www.sift-media.com. All editorial, sales, marketing, and technical staffing, and their contact information remain the same. Please feel free to contact staff members as you normally would or by using their new e-mail address in the following manner: first initial of their first name and last name @sift-media.com.

About Sift Media

Sift Media is three dynamic brands with three distinct audiences, all with a direct connection to accounting and financial professionals in the United States and beyond. Sift Media is made up of the following Web sites: AccountingWEB, Going Concern, and USBusinessForums. Published exclusively online since 1999, Sift Media targets CPAs, accountants, CFOs, CEOs, and technology consultants as its more than 170,000 members.
 
The parent company of Sift Media, Sift Limited, is headquartered in Bristol, United Kingdom. The combination of international resources allows our diverse resources to reach over 450,000 accountants and financial personnel worldwide.