Flashpoint Marketing, a top marketing and lead generation firm serving the accounting marketing profession, announced that its principal, Brian Swanson, has obtained certification by the Search Engine Marketing Professionals Organization (SEMPO) in search engine marketing.
This award makes Flashpoint Marketing the first accounting marketing SEO
provider to have such certification, according to the company.
"Being the first SEMPO certified accounting marketing firm reflects our commitment to bringing the benefits of search engine marketing to the accounting profession. This certification allows us to offer clients the latest in new strategies, tactics, and tools for building an optimized Web site which will help them find new audit, tax, and consulting opportunities," Swanson said.
The comprehensive program included 14 separate classes on search engine marketing. To achieve certification participants must become proficient in the following areas:
- Keyword Research/Development
- Pay Per Click (PPC) Advertising
- Link Building Strategies
- Effective Web Design for SEO
- Social Media Marketing
- Total Search Marketing
About Flashpoint Marketing:
Flashpoint Marketing is an accounting marketing and lead generation firm that specializes in serving Certified Public Accounting Firms, and other accounting organizations. We work with accounting clients to develop a pipeline of immediate, short and long term opportunities to drive accounting niche and practice growth. Flashpoint also focuses on accounting and CPA Firm website design, development, deployment and search engine optimization. We work with firm management to develop several lead generation methods using new digital/social media methods, as well as traditional targeted and direct marketing programs.
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.