CPA Trendlines has launched a Web site, Seven Keys to Successful CPA Firm Management.
The Web site, http://www.sevenkeyscpa.com, offers the findings and analysis in a variety of forms - Webinar, streaming Web cast, audio podcast, and e-book special reports. Basically, you can get the informational material in any form, any media, or at any time that fits your schedule or preference.
"We think it's a practical, data-driven approach to modern practice management -- and a lot of accountants so far seem to agree," said Rick Telberg, editor and publisher of CPA Trendlines.
Monthly live Webinars also have been launched, designed to be full of actionable information on what separates the leaders from the laggards among accounting firms.
About Seven Keys:
The Seven Keys to Successful CPA Firm Management program is a joint venture of Capstone Marketing and Bay Street Group LLC. At Capstone Marketing, Jean Caragher is an award-winning, recognized industry expert with 23 years accounting marketing experience. Known as a knowledgeable, experienced, and tenacious marketing consultant to CPA firms Jean uses a practical, relationship-based approach to help CPAs achieve marketing success. Her approach is based upon her experiences as a CPA firm marketing director, a CPA association executive director, and her 12 years of consulting experience since forming Capstone Marketing.