"We are technicians," said Accountant Joe. "We are not meant to sell. I do great work, then the clients refer me." In the office next door, Accountant Jeff replied, "Sure, the quality of the work has to be there, but we have to market ourselves and constantly develop and refine our own personal brands." Remarked Accountant Joe, "Hogwash!"
This is probably a familiar scene to all of us. I suspect you and every single one of AccountingWEB's nearly 130,000 weekly readers can name names on this scenario! How does this tug-of-war play out in your workplace? Post a comment.