Your Top Talent Needs Recognition

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Recognition is a huge motivator.

People do what feels good and avoid what feels bad. Simple, right?

Accountants are often type-cast as critical, finding-fault, looking for errors. It’s that auditor behavior... finding out what is wrong. It’s that manager behavior.... telling people what they did wrong.

As kids grow up, especially the millennials, they get lots of applause, encouraging words and recognition. Your job as a CPA firm leader is to keep it coming.

Here’s a 3-minute video that was part of my last newsletter.

"I praise loudly, I blame softly."

Catherine the Great

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