The Gift That Keeps on Giving

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In the last post we talked about the value of testimonials to your firm. Assuming you’ve done a lot of good work, you’ll likely have a number of happy customers willing to attest to it. The question is what do you do with their good words?

Here are some tips:

  • Organize: Put together a database of testimonials that you can filter a number of different ways (you can do this with a simple Excel sheet). You may want to filter them by how long they’ve been clients, the nature of the testimonial or the type of work you do for them.
  • Ask for a referral: Referrals are one of the most reliable ways to get new business, especially during tough times. You don’t want to bombard your clients, but if they’ve given you a strong endorsement, they might know others who could use your services as well.
  • Include in your marketing materials: Brochures, emails, the company Facebook page, on the walls of your office. You want the support of your current clients to be as visible as possible to new and prospective ones.
  • Website. Create a separate page on your website specifically for testimonials. It’s a good way to create a balance with the more promotional aspects of your site.

After a while, you may find you have quite the library of testimonials that you can get more and more creative with.

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