The hardest part about deciding to take a dive into using social media to improve your business is working out a plan. Where do you start? Which social media tools are right for you? How do you measure success? Is anybody listening to what you say? I like to say that the best place to start when venturing down the path of social media interaction is finding out which tools your clients or potential clients are using and connect with them in that space. Elizabeth McMahon, marketing manager for our UK sister site, PracticeWEB, has some sound advice that can help you sort out all of the social media issues.
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