Why You Need to Attend AccountingWEB Live!

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I go to a lot of conferences. I speak at conferences, I report on the happenings at conferences, but most of all, I meet with the people in the profession who are passionate about sharing ideas, brainstorming, and contemplating the future of our profession.

But many accountants don't get to have the experience of attending a live conference - listening to the people who are shaping our profession and sharing thoughts and ideas in a live, vibrant environment. So it occurred to us that we could bring that experience to you. Our one-day conference, AccountingWEB Live!, will be broadcast December 7, 2012, from 10:00 a.m. to 6:00 p.m. ET.

We're bringing the speakers together in a comfortable forum, getting the juices flowing, and allowing you to participate without having to pack a bag or deal with traffic!

AccountingWEB Live! is an experience that can't be captured in a prepackaged CPE course that you take on your own or at a lecture given by one person. The process of sharing ideas and moving forward is initiated by someone who plants a seed of an idea and then lets that seed grow and branch out in directions that are nurtured and fortified by the people who are part of the experience.

We want you to be a part of the experience, so we'll have an open Twitter feed (#AWEBLive) and a dedicated e-mail address (live@accountingweb.com) throughout the conference where you can share your thoughts, comments, and questions with us and with the speakers. Moreover, if you choose to watch the event in a conference room with your colleagues, you can share ideas with each other as you watch. We promise you'll come away from AccountingWEB Live! with real takeaways - new plans and innovative ideas that you can implement in your own business, and new concepts you can share with your clients and customers.

The best part of this conference is that this isn't just a day filled with extra hours you cram in to meet your year-end CPE requirements. The sessions we're presenting are designed to help you with your own year-end discussions about how you want to transform your practice in the year ahead.

Perfectly timed to coordinate with your discussions and planning sessions, AccountingWEB Live! brings you face-to-face (or as close as we can get via a television screen) with people who can spark your imagination and provide you with the steps to move you to the next level.

Each of the sessions, except our midday session with Tom Hood, qualifies for 1 credit of CPE. Here are some of the highlights you won't want to miss:
  • Representing the AICPA, Jason Deshayes will share his views on the "State of the Accounting Profession" - where we are today and where we're going in the future.
  • Tony Batman, CEO of 1st Global, and financial planning professional David Shill will discuss how to help baby boomer clients who haven't properly prepared for retirement in "Retirement Tools to Defuse the Demographic Time Bomb."
  • Mark Lloydbottom, known in the United Kingdom as the Father of Practice Management, will teach you how to turn existing client engagements into opportunities to make more money in "Explore the Power and Art of Dynamic Client Service."
  • Tom Hood, CEO of the Maryland Association of CPAs, is joined by association members from key generational groups as they discuss "The Value of Professional Membership" and how different generations gain value from membership in professional organizations. (Note: this session doesn't qualify for CPE credit.)
  • Tax and write-up work have been the mainstay of many accounting practices for years. Now it's time to learn how to turn those client relationships into something more robust. Ian Vacin, vice president of marketing at Xero, is joined remotely by not-for-profit specialist Steve Chaney and QuickBooks and Xero consultant Michelle Long as they discuss ways in which you can "Transform Client Relationships from Transactional to Consultative."
  • Everyone is talking about the Cloud. Jim Buffington, customer liaison and innovation leader for Intuit, is joined remotely by three teams of parents and their adult children who bring multigenerational perspectives to the process of "Helping Your Clients Move to the Cloud."
  • Doug Sleeter, founder and president of The Sleeter Group, shares his software expertise in his session, "10 Things You Can Do Today to Help Your Clients Save Time and Money." Learn how to help yourself and your clients save time, improve service, and make more money.
  • Have you considered "Implementing Value Pricing in Your Practice?" Ron Baker and Ed Kless of the VeraSage Institute teach you how you can move beyond the billable hour to a system of determining the actual value of your services and pricing accordingly.
Register today!





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