My son is in the throws of selecting a university (no, he has no intention of studying accounting!) We are doing the usual rounds of visits to campuses, going to the university fair and my son is attending the events sponsored by the colleges at his school. This morning he was chuckling at the lame marketing slogans employed by the universities.
"'Discover the unexpected,' like, what's that supposed to mean?" he said to me on the subway this morning.
"You're not impressed with their marketing?"
"My generation learned about advertising when the Batman figure we bought at age six didn't work like the TV commercial."
"So the free pens and mousepads don't mean anything to you?"
"Okay, so what should the universities use to attract teenagers to their displays?"
The more things change, the more they stay the same.