While no one seems to know what's next on the economic scene and experts' predictions seem unreliable at best, it is always a good idea to have a well thought out business plan for your firm for both the short and long term. As you prepare your marketing agenda for 2010, think about the future and where you want to be. If you don't create a strategic plan now, it is much less likely that you will achieve your growth goals going forward. In fact, a recent story in the Wall Street Journal shared this interesting phenomena: as one company was looking ahead to whate they hoped to accomplish in the next five years, their new, more confidenty attitude had an impact on their current situation. Sales began going up for this organization because they were behaving like a business with a future. The result was that their long range thinking ended up having an unexpected impact in their near term revenue!
The moral of the story is - think ahead; be ready to position your firm to address the changing needs of your clients and develop a marketing communications strategy to increase the awareness of your capabilities with clients, centers of influence, business colleagues and the media in 2010.