Perhaps now more than ever, CPE is vital to our profession. Public accounting has challenges it didn’t eons ago when I became certified.
Unfortunately, CPE has changed little in those many years. It is still the same old, same old. Stuck almost completely on the technical side of the business (which is obviously essential), but ignoring the most basic issues facing the continued viability of our business:
• Recruiting people to our profession
• Keeping quality people in our business
• Motivating and rewarding employees and partners
• Client relationship management
• Marketing that works
• People skills
• Sales skills
• Time management!
• Managing a business
All other real businesses in the world concentrate on these topics as the core competencies of success. Not us!
Of course, for millennia, we as a profession have seen the above core competencies as “soft” subjects, unworthy of attention. If a state society actually offers something in these areas, they are poorly promoted and attended.
But, take a look around. I see firms desperate to find buyers, people that want to retire and can’t because there is nobody in-house to take over, clients not being served.
Isn’t it time CPE became what it should? To actually help us stay in business and succeed?
Make sure to read this blog regularly to learn more about those high-impact, but "soft" topics, that CPE doesn't attend to.
By Allan Boress, CPA, CVA – author of The I-Hate-Selling Book, available at amazon.com