Marketing Tips for the Untrained Accountant/Marketer

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Many accounting firms employ marketing specialists to handle their branding and the way they present themselves in the marketplace. But a trained marketing specialist might be a luxury you can't afford. That doesn't mean you can't put on a marketing hat yourself, even if you have no training in this area. Common sense and good tips can go a long way to your marketing success!

John Jantsch, president of Duct Tape Marketing, recently shared some insightful marketing tips, including examples of how to incorporate some key external marketing strategies to get buy-in for internal projects.

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