Leveraging Facebook, Twitter for Professional Growth

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If your experience with Facebook is limited to viewing pictures of your co-worker’s cats and snooping into your son’s party plans, you’re missing out on a major professional tool.

So says CPE Link instructor Garrett Wasny, a web productivity consultant who advises financial professionals on Internet discovery and social media.

“With so much of our professional and personal lives spent online,” Wasny says, “this knowledge is beyond relevant. It is the absolute core of how we gather information, make decisions and live our lives in today's digital age.”

In fact, Wasny says, a thorough understanding of social media such as Facebook and micro-blogging site Twitter can be used to build your practice, network and career.

Facebook counts more than half the U.S. population among its users, and Wasny says there’s a lot to consider: How to register and control privacy, how accounting organizations use its services across the globe, and how to leverage its tools to boost online productivity, workflow, communication and collaboration.

Twitter is a free micro-blogging service that allows users to send and receive “tweets” -- text-based posts of up to 140 characters. Those tweets can seem like the height of self-involvement (@kittykat Im goin to make that soup u talked about #whatieatfordinner).

However, Wasny points out that since its rollout in 2006, Twitter “has been embraced by everyone from Senator John McCain to Britney Spears and grabbed headlines all over the world.”

But with financial professionals “already overwhelmed with e-mails, overloaded with websites, and swamped with Facebook friends, do they really need one more Internet service in their professional and personal lives?” Wasny says the service can be used for business research, network building, marketing, recruitment, reputation management, idea sharing, regulation monitoring and much more.

Turns out social media isn’t just about how much beer your kid drank last night and what kittykat is having for dinner.


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