But there is no real standard, one size fits all, marketer. In fact, the successful marketing professionals are able to adapt to their firm, its culture, its commitment, its available resources, its competitive market and its tolerance for a new marketer! While larger firms have the budget to sustain branding initiatives, extensive ad campaigns, direct marketing and other promotional-type activities, the small to mid-size firm usually has no such luxury.
Instead, the marketer of a local firm needs to be innovative, to find ways to get everyone involved in the process building a strong referral network while consistently focusing on generating quality leads. These personal connections can be nurtured with a marketer’s assistance and will contribute to the firm’s growth over time! They will be even more effective when combined with consistent marketing and branding support.