I've got many pet peeves. If you've read any of my previous posts you know that well.
I get really irritated when I see professional service firms - accountants, lawyers, advertising, whatever, say they are "full-service."
Just what does that mean? I think it means something different to every one who hears it. What's a full-service CPA firm? I can think of a laundry list of services CPA firms may provide:
- Compilations and reviews
- Tax planning and consulting
- Tax preparation
- IT services
- Investment sales
- Insurance sales
- Industry specific consulting
So how many of these do you need to have to be "full-service?" We don't do valuation, IT, investments or insurance, but the things we do I put us up against any other firm.
Let others say they are full-service. I prefer to say who we are and what we do and how we can help you. I think that is much less confusing.
And while we are on the subject of pet peeves, I don't like broccoli.