You might be wondering why we're talking about an accounting firm that uses Twitter. After all, Twitter is just a quick way for kids to communicate, right? All fun, nothing serious. Of course that's wrong, and Twitter is just one of many social media tools that might or might not be useful to the success of your business. New York-based Freed Maxick has chosen to experiment with Twitter and Twitter advertising and as a result has increased its visibility and its revenue. That's definitely something worth tweeting about.
If you're interested in learning more about using social media in your business, here are some places to start: