A New Generation of Clients

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We're reporting on a fascinating survey this week that should provide accountants with some ideas for reaching out to a younger client base. The survey results show that only 17 percent of young adults (18- to 34-year-olds) check their bank balances daily. The reason this is important is that checking bank balances through ATM machines or via computer is the primary way that most young people keep tabs on how much money they have.

We old-schoolers know about writing information in a check book register, reconciling the account each month when the bank statement arrives, and even working with budgets and planning. But these are old school tools, and younger people want quick, digital answers. Some of the tips in our article about the survey will get you started on how to help your younger clients stay on top of their finances and start planning for future goals.


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