1. Looking up directions to contacts in my address book
2. Searching for hotels, restaurants, etc based on my location...I can store up to three locations...I can highlight any contact in my address book and set it as my location
3. Saving directions to my Blackberry inbox for later reference
4. Searching yellow pages and white pages based on my location
5. Even if you have a GPS in your vehicle you will still find yourself using Beyond411. I use it to look up addresses to enter in my GPS.
This is only the tip of the iceberg. You can find other tips on how to use the software at the download page.