The billboards appear in Colorado and several other states, and all of them will be removed, according to a spokesman from Maker's Mark. "It was an error," stated the spokesman, who claimed the decision to use the billboards was made while he was on vacation.

Geoff Pickard of the American Institute of Certified Public Accountants told the editor of Electronic Accountant that the billboards will be removed. "We talked with Maker's Mark through an emissary, and the company said it didn’t want to offend the [accounting] profession and was happy to take them all down."