Social Networking

A new Web site, www.thepassionateaccountant.com, offers specially certified, non-traditional practitioners a place to tell their success stories.

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"If I Were an Auditor," a song parody of "If I Were a Carpenter," is the first ever music video about accounting performed and filmed in the virtual world of Second Life.

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A second annual survey of companies sponsoring online communities shows signs of increasing maturation as enterprises continue to invest in social media tools and online communities.

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How can businesses use social media to shorten the sales cycle? And, how can marketers measure the ROI of their social media investments?

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Online social networks have become so central to teens' lifestyles that they would consider their ability to access them during working hours when weighing a job offer.

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Can Twitter help employees retain focus, can Facebook ever be part of the informal learning mix or is the social networking route too much of a reputational risk for some?

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If you have a Web site, or if you are advising clients who have a Web site, there are steps you can take to improve that site's rankings in the search engines.

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Fifty-eight percent of executives agree that the reputational risk of social networking should be a boardroom issue.

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If you're a first time job searcher, you might be new to LinkedIn and haven't had a chance to build a strong business network. So now's the time to get started!

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OK, so you have decided that it is high time to build a Web site for your firm. The ability to trade files online with your clients and store files has finally forced you to put away the FedEx envelopes.

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