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Articles by Rainmaker Consulting Group

The necessary act of recovery

- 1805 reads

Survey says... Using survey results to improve your business

- 1990 reads
Can you name the top two key factors to an accounting firm's success? If you said Employee Satisfaction and Client Satisfaction, then you are exactly ...

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Leverage up the value ladder

- 1376 reads
By Troy Waugh ...

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Have you assessed your firm lately?

- 1506 reads
By Troy Waugh Periodically, the partners of all firms should pause and assess the strategic direction of the firm. Strategy and tactics are easily con...

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Better service with better people

- 1383 reads
By Troy Waugh Service is about adding great people to implement ideas. We experience service at three levels. Unfortunately, the most common level of ...

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Good Questions Uncover Client Related Problems

- 1182 reads
In his book SPIN Selling, Neil Rackham discovered that sellers are fearful of asking problem questions while buyers welcome them. Buyers report that p...

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Five Ways to Build Your Business

- 892 reads
by: Troy Waugh Is this going to be your year for turning the power of marketing and sales on in your business? If your answer is yes, here are five ke...

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Client Centered Referrals

- 931 reads
By Troy Waugh As I discuss in my book, whenever you have a client in common with another service provider, it’s logical to get acquainted with t...

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Selling on the Inside: Attitude and Aptitude

- 827 reads
By, Troy Waugh Becoming an insider and selling to owners, board members and top management takes a unique combination of both attitude and aptitude. A...

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Leverage Up The Value Ladder

- 742 reads
By, Troy A. Waugh, CPA MBA ...

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About Troy Waugh

Troy Waugh, CPA, MBA, is author of two books and has been selected as one of the 100 Most Influential People in the accounting profession for seven years in a row by Accounting Today Magazine. He is one of the leading leadership and business development consultants to the accounting industry. Troy and his experienced consultants have helped firms add more than $600 million in new business through their consulting, training and alliance services.

As CEO of Five Star3, LLC, Troy is the founder of The Rainmaker Academy, The Leadership Academy, The Rainmaker Consulting Group, The Alliance of Professional Associations (APA), and Enterprise Worldwide. APA now represents over 210 firms in 35 countries.

Troy's highly acclaimed books, Power Up Your Profits and 101 Marketing Strategies have received praise throughout the world and have been translated into German and Spanish. Troy's articles have been published in Accounting Today, The Practical Accountant, and numerous state society monthly newsletters. He has been publishing a Marketing Moment since 1992.

He holds an MBA from the University of Southern California and a BS from the University of Tennessee and is a Certified Public Accountant.

Troy served several of the largest clients of Price Waterhouse as an audit manager. He became CEO of Advantage Companies, Inc., an SEC registered company. During his years with Advantage, Troy guided a complete repositioning of the company's focus from the hotel business into magazine publishing. During this period, Troy negotiated over 40 acquisitions or divestitures of businesses. Later, Troy became a senior vice president with Jacques Miller, Inc., a real estate investment firm.

He is a member of the National Speakers Association, The American Institute of CPAs, and The Tennessee Society of CPAs.

TROY WAUGH
CEO
FIVE STAR3, LLC
Founder
THE RAINMAKER CONSULTING GROUP

troy@therainmakeracademy.com
http://www.therainmakeracademy.com/